Elite Account Planning: How Strategic Sales Orgs Win Up-Market

Join us on Zoom for a live masterclass Friday, September 22 at 1pm ET / 10am PT

Meet the Experts

Jamie Cosgrove
VP Sales, Financial Services
Strategic sales leader with 20+ years experience; formerly Podium, AWS & Salesforce
Kate Jensen
Head of Sales
Experienced, strategic sales leader & seller in the AI space; former sales leader at Stripe and Google
Christina Smears
Area Vice President, Sales
20+ years in sales and leadership; joined Salesforce pre-IPO and scaled multiple rapid-growth teams
Ross Rich, CEO and Founder of Accord
Ross Rich
CEO & Founder
Accord logo
Ex-Stripe sales leader (scaling from 0 to 300+ reps) now helping GTM teams drive repeatable deal execution with Accord

It’s not enough to just show up on calls, go through the motions, and expect to win deals in 2023.

You need rigorous planning and deal strategy on every major account to tilt the odds in your favor... no matter how great your product / pitch may be.

You'll learn:

  • What elite account planning looks like and why it matters
  • How to embed account planning into your sales process
  • Tactical advice for driving adoption and consistency across reps