MASTERCLASS
Win & Expand More Deals with Mutual Plans
Thursday, May 26 at 1pm Eastern / 10am Pacific
Meet the Experts

Ryan Sydor
VP of Manufacturing, Automotive & Energy Sales
~2 decades of sales & leadership experience at Salesforce, Clio, & more

Jocelyn Brown
Head of CS & Sales

15+ years managing high-performing sales & CS teams in B2B & SaaS

Daniel Cacic
Enterprise Solutions Director
B2B enterprise sales leader leading an early stage team of six in the EdTech space


Ross Rich
CEO & Founder

Accord's CEO & Founder and ex-Stripe sales leader (from 0 to 300+ reps)
With a land & expand sales motion, getting customers to value in your product quickly is critical.
The best way to win & expand more deals? Mutual plans.
What will be covered?
- How to use mutual plans to align on outcomes, control timelines, & build trust
- Key elements of mapping out a 10/10 buying journey
- Tips for building a buyer-first process for Sales to CS handoff