The CFO Stakeholder:
How to Speak Their Language

Join us on Zoom for a live masterclass Friday, November 17 at 1pm ET / 10am PT

Meet the Experts

Melissa Howatson

Operationally-minded finance leader for high-growth orgs; previously D2L and Primal
Praveer Melwani

Experienced finance and business operations leader; previously NerdWallet and Dropbox
Joe Del Preto

Experienced finance leader; previously Groupon and Echo Global Logistics
Ross Rich, CEO and Founder of Accord
Ross Rich
CEO & Founder

Accord logo

Ex-Stripe sales leader, now helping GTM teams drive repeatable deal execution

Throw away the “CFO said no” excuse and proactively build strong, strategic partnerships with finance leaders.

Hear how CFOs think about investments in 2023, rejecting spend, and how they wish internal & external teams engaged with them.

You'll learn:

  • Why you’re not winning over finance in 2023, and how to improve your odds
  • What CFOs care most about when it comes to approving budget
  • Who you need to activate internally to partner with CFOs