MASTERCLASS
Up-Level Your Sales Execution:
Discovery at Every Step of the Funnel
Thursday, Sept. 15th at 1pm ET / 10am PT
Meet the experts
Bryan Caplin
CRO
20+ years leading, scaling & developing high-performing revenue orgs
Mike Palmer
Sales Lead
Harmonic's Sales Lead and an ex-MainStreet + Oracle AE
Ben Pearson
Head of Sales & GTM
Helped build and scale sales teams at Square & Front
Ross Rich
CEO & Founder
Accord's CEO & Founder and ex-Stripe sales leader (scaling from 0 to 300+ reps)
Discovery is the key to driving urgency and energy in deals.
But few do it really well – or even think about discovery beyond the first step in their sales process.
We'll cover:
- How to uncover key pain points in every conversation
- Focusing on your buyer's “why” live, and automating the rest
- Balancing buyer needs & timelines with driving the deal forward
