August 20th | 1pm ET / 10am PT

Value Selling: Building a Culture of Impact

Value selling is essential in 2024. Join us for key insights from leaders who have successfully rolled out a value selling framework. 

Register for Masterclass
Bayley Fesler
Director, Revenue Operations
Julie Douglas
Senior Manager, Field Enablement
Charles Martelli
VP, GTM Enablement
Ross Rich
Ross Rich
CEO at Accord
Accord logo

More teams are investing in value selling methodologies like MEDDPICC, Force Management, and Challenger. But are these investments truly paying off?

In this Masterclass, top value selling companies will share actionable frameworks to build, implement, and measure your value selling approach. Learn how to create a culture around value-based sales, quantify its impact, identify areas for improvement, and share the ROI of value selling.

You’ll learn
  • What key metrics to measure to evaluate the effectiveness of value selling initiatives

  • How to develop a framework for tracking and analyzing value selling performance

  • What data to leverage to optimize value selling strategies

  • How to build a strong business case for continued investment in value selling