Sales Leadership
Execution Excellence on Every Deal
Bring the power of AI into your sellers’ workflows with AI-driven Value Selling — ensuring consistent execution across Account Planning, Deal Execution, Stakeholder Mapping, and more.









Create Accountability for Deal Excellence
Standardized Playbooks
Build a culture of execution excellence and accountability with standardized Playbooks (per segment, geo, or product). Consistently deploy AI-powered business cases, account plans, multi-threading, and mutual action plans on every key deal.


Objective Exit Criteria
Instant visibility into your pipeline with Entry / Exit criteria based on what’s actually happening on the deal. Synced directly to your CRM. Goodbye subjective deal reviews, skipped steps, or missing stakeholders on committed deals. Forecast with confidence.
Consistent Performance Across Your Team
From evaluation to onboarding to renewal, ensure your entire team is consistently executing your proven value-based approach. Create accountability based on what’s happening on the field vs endless manual inspection docs.


AI-Powered Stakeholder Recommendations
Identify and engage the right stakeholders earlier to get higher & wider on accounts. Multi-threading and stakeholder mapping in Accord reinforces these proven best practices across your sellers.