10/10 GTM Podcast

We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

The Secret to Seller Productivity with Karan Singh, VP GTM Strategy, Revenue Operations & Enablement at LaunchDarkly

In this episode, Ross and Karan discuss the importance of establishing consistent rituals and cadences for sales excellence.

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The Secret to Seller Productivity with Karan Singh, VP GTM Strategy, Revenue Operations & Enablement at LaunchDarkly

In this episode, Ross and Karan discuss the importance of establishing consistent rituals and cadences for sales excellence.

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Your Buyers Don’t Care About Your Product with Robert Clarkson, CRO at Stripe

Ross and Robert discuss why it’s crucial to understand that customers buy outcomes, not products.

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Structure, Champion Building & Teamwork with Chris Taylor, Founder and President, at OneMove Advisory

In this episode, Ross and Chris share three tips for achieving execution excellence: structure, champion building, and teamwork.

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Committing to the Craft of Selling with Abe Smith, Chief of Global Field Sales Operations at Freshworks

Abe Smith discusses balancing sales craft and passion with technology, including AI's impact on sales and building top-performing sales teams.

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Swarming Accounts & Proactively Preventing Churn with Christian Kletzl, CEO at UserGems

Christian Kletzl joins 10/10 GTM to share insights on building bigger pipelines, accelerating sales cycles, and closing larger deals.

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Clear Incentives and Accountability with Kathleen Waid, Fractional CRO

Kathleen Waid, Fractional CRO, shares insights on accountability, empowerment, and measurement to drive sales execution. Learn how clear incentives, aligned with company goals, can motivate your team and boost revenue.

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Getting Fish on the Table with Ed Armishaw, Sales Director at ServiceNow

In this episode, Ross and Ed discuss three strategic tips for achieving execution excellence in enterprise sales.

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Data, Definitions & Peak Customer Moments with Jen Igartua, CEO at Go Nimbly

In this episode, Ross and Jen discuss how marketers can set reps up for success, why streamlining definitions matter, and the importance of foundational data.

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Using AI Agents to Build a Productive Revenue Org with Alina Vandenberghe, CEO at ChiliPiper

In this episode, Ross and Alina discuss how to build a more productive revenue organization with AI agents.

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Hiring, ICP, and Cross-functional Alignment with Jason Abrams, VP of Revenue Strategy at Plenful

In this episode, Ross and Jason discuss why it’s important to identify what works for your ideal customer profile (ICP) and hire excellent reps.

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Building a Culture of Ownership & Transparency with Andrew Dubowec, Chief Growth Officer at League

In this episode, Ross and Andrew discuss how to promote an “own it” culture, embrace growth as a team sport, and build a culture of transparency.

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People-Centric Strategies to Drive Effectiveness and Impact, with Shannon Hopkins, RVP at BetterUp

In this episode, Ross and Shannon discuss how to enhance manager effectiveness, support high-performing individuals, and promote overall team well-being.