10/10 GTM Podcast

We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Owning Your Week & Your Work with Evan Seder, Head of Sales at Persona

In this episode, Ross and Evan discuss the importance of owning your week, writing things down, and taking agency over your work.

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Owning Your Week & Your Work with Evan Seder, Head of Sales at Persona

In this episode, Ross and Evan discuss the importance of owning your week, writing things down, and taking agency over your work.

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Investing in Top Performers & Building Predictability with Alli Sitkiewicz, SVP of Sales at Built In

In this episode, Ross and Alli discuss the importance of controlling the controllables and investing in your top performers.

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Building a Culture of Trust & Transparency with Andrew Johnston, Head of Sales at Superhuman

In this episode, Ross and Andrew discuss strategies for moving upmarket, fostering creativity in sales, and building a culture of trust and transparency.

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Putting in the Work & Raising the Bar with Asad Zaman, CEO at Sales Talent Agency

In this episode, Ross and Asad discuss the importance of putting in the work and raising the bar for hiring.

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From Pro-Gaming to Revenue: The Power of Ownership with Stevie Case, CRO at Vanta

Ross and Stevie discuss the importance of inspecting what you expect, establishing clear ownership, and why creating a culture of problem solvers.

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Setting Clear Expectations & Fostering an Entrepreneurial Culture with Niki Phillips, Sr.Director of Sales at Hootsuite

In this episode, Ross and Niki discuss why setting clear expectations, communicating on progress, and fostering an entrepreneurial culture are key strategies for driving execution excellence.

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The Unconventional Rise to CRO with Kevin McIntyre, CRO at Dealfront

In this episode, Ross and Kevin discuss why it’s imperative to foster a culture of collaboration, build a solid management system, and define and strengthen your GTM motions.

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Blowing Sh*t Up, Being Strategic & Delighting in What You Don’t Know with Marina Golemis, SVP of North America Sales at ShipBob

In this episode, Ross and Marina discuss the importance of shaking things up, being strategic about the ‘get it done’ attitude, and delighting in what you don’t know.

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Presenting to Senior Execs & Impressing VCs with Diana Kimball Berlin, Partner at Matrix

In this episode, Ross and Diana discuss how to partner with product teams, present to executives, and impress VCs as a first-time leader.

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The Importance of Inputs, Outputs, and Outcomes with Chris Calkin, VP of Revenue at Census

In this episode, Ross and Chris discuss the importance of every team member providing both inputs and the critical role of setting a go-live date holding everyone accountable.

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Why Pipeline Solves All Problems with Emma Galler, VP of Sales at Formstack

In this episode, Ross and Emma discuss creating a winning culture, and understanding why having a strong pipeline solves all problems.

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Why Your Value Proposition Isn't Sticking with Kyle Coleman, CMO at Copy.ai

In this episode, Ross and Kyle discuss the importance of account POVs, contact POVs, and value proposition alignment with strategic initiatives.