10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

A Leader's Guide to Building a High-Performance Sales Engine with Sean Brophy, Head of Global Sales at Pigment
In this episode, Ross and Sean discuss Sean’s three vital focus areas that drive sales excellence — people, pipeline, and enablement.
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Podcast
A Leader's Guide to Building a High-Performance Sales Engine with Sean Brophy, Head of Global Sales at Pigment
In this episode, Ross and Sean discuss Sean’s three vital focus areas that drive sales excellence — people, pipeline, and enablement.
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Authenticity Is Your Only Competitive Advantage with Eric Agnew, CRO at Ignitium
In this episode, Ross and Eric discuss why your clients' success directly drives your own, how authenticity builds trust and long-term value
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How to Build a Zero-Ego Sales Culture with Taylor Jones, VP of Sales, at CoLab Software
In this episode, Ross and Taylor discuss the power of data-driven coaching, how to maximize the ROI of time, and what it takes to build a collaborative culture without ego.
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Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut
In this episode, Ross and Catie discuss Catie’s three keys to drive execution excellence: taking a strength-based leadership approach, product-centric selling, and aligning your go to market teams.
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Successful AI Implementation isn’t about Technology with Mike Murchison, CEO at Ada
In this episode, Ross and Mike discuss how to navigate buying and selling AI by understanding the problem you’re trying to solve.
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Why Your AI Strategy is Failing with Josh Solomon, VP Sales, at Ask-AI
In this episode, Ross and Josh discuss how you should be thinking about AI as a revenue leader. They explore the importance of zooming out, thinking medium term, and rebuilding your playbook with an AI-first approach.
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Who Owns the Data? with Keith Jones, GTM Systems Lead at OpenAI
In this episode, Ross and Keith discuss how to be a good partner to your Systems team.
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The Secret to Seller Productivity with Karan Singh, VP GTM Strategy, Revenue Operations & Enablement at LaunchDarkly
In this episode, Ross and Karan discuss the importance of establishing consistent rituals and cadences for sales excellence.
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Your Buyers Don’t Care About Your Product with Robert Clarkson, CRO at Stripe
Ross and Robert discuss why it’s crucial to understand that customers buy outcomes, not products.
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Structure, Champion Building & Teamwork with Chris Taylor, Founder and President, at OneMove Advisory
In this episode, Ross and Chris share three tips for achieving execution excellence: structure, champion building, and teamwork.