Make the behaviors of your top performers the standard operating procedure for every rep. When proven tactics become unavoidable, your entire team executes at an elite level.



You know what drives wins. Multi-threading, solid business cases, proper discovery. The challenge is helping your team do it consistently without it feeling like extra work. Accord weaves your process into the natural flow of selling, so following best practices becomes the path of least resistance.


Tired of "everything's looking good" updates that turn into surprise losses? Get real visibility into deal progression without drowning your reps in reporting. Know exactly where each opportunity stands and which ones need your attention.
Review deals directly in Accord to see exactly which playbook steps each rep completed, skipped, or needs to improve. Instead of generic feedback like "be more consultative," coach on concrete actions before it's too late: strengthen the business case, engage missing stakeholders, or validate the value proposition. Help your team close bigger wins and develop the skills that drive their careers forward.


When reps work in Accord, everyone can support them better. Marketing sees which content moves deals and creates more of what works. RevOps spots coaching needs before deals stall. Enablement pinpoints where reps struggle and builds targeted training. Your entire revenue team becomes focused on helping every seller win.