Embed competitive positioning, value propositions and supporting content directly into enforceable playbooks where reps run deals.
“At UserGems, we work hard to keep our team equipped with the latest messaging and documentation. But in such a fast-moving space, things can quickly become outdated, leading to confusion and inconsistencies. With Accord, we’re confident our sellers and customer success always have the right content at the right time, helping us deliver a consistent message across every customer interaction.”
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Accord weaves your value propositions and messaging into actual prospect conversations, while AI helps reps deliver your messaging with precision in business cases and deal summaries. See exactly how different messages perform in real deals and refine your strategy based on what prospects actually respond to during the sales cycle.
No more crossed-fingers, hoping reps remember to use your case studies and battle cards. Accord embeds your content directly into playbook steps where it surfaces automatically at the right deal stage. Track which assets drive close-won rates when they're used contextually, not when they're buried in your CMS.
Launch new positioning or refresh outdated content without chasing down 30 reps through Slack updates and training sessions. When you update messaging or content in Accord, it propagates automatically to every active playbook and deal in real-time. No more wondering if your team got the memo about the new competitive response or pricing changes.
