The Accord Blog

GTM resources and content to drive execution excellence.

From EBR Homework to Year-Round Value Selling

AI-powered playbooks transform account planning from static busywork into a competitive advantage that up-levels your reps into the strategic partners your customers want and drivers of their own pipeline.

From EBR Homework to Year-Round Value Selling

Jul 24, 2025 | Jillean Kearney

From EBR Homework to Year-Round Value Selling

AI-powered playbooks transform account planning from static busywork into a competitive advantage that up-levels your reps into the strategic partners your customers want and drivers of their own pipeline.

What's New at Accord | July 2025 Edition

Jul 09, 2025 | Jillean Kearney

What's New at Accord | July 2025 Edition

Introducing a monthly recap of Accord's new features and improvements.

Finally, a CMS Your Sales Team Actually Uses

Jun 12, 2025 | Jillean Kearney

Finally, a CMS Your Sales Team Actually Uses

R.I.P to your content graveyard.

Introducing Accord Intelligence: The power of AI in Sellers Workflows

May 29, 2025 | Ross Rich

Introducing Accord Intelligence: The power of AI in Sellers Workflows

So how are top Revenue Leaders harnessing the massive potential gains from AI?

How to Align Sales and Marketing for Effective Content Creation

Mar 31, 2025 | Lenny Ohm

How to Align Sales and Marketing for Effective Content Creation

Learn effective strategies to align sales and marketing teams for creating sales content that improves the buyer's journey and drives revenue.

Mastering Your Sales Pitch for Every Buyer Persona

Mar 31, 2025 | Lenny Ohm

Mastering Your Sales Pitch for Every Buyer Persona

Learn how to craft effective sales pitches tailored to different buyer personas. Increase engagement and success with personalized strategies and storytelling.

The Revenue Execution Playbook: How GTM Leaders Build a Culture of Excellence

Mar 27, 2025 | Lenny Ohm

The Revenue Execution Playbook: How GTM Leaders Build a Culture of Excellence

A tactical guide for GTM leaders in 2025. Learn how top CROs, CFOs, CMOs, and CEOs are driving execution excellence through AI, team alignment, and scalable systems.

Data-Driven Sales Coaching: Boost Your Sellers Performance

Mar 25, 2025 | Lenny Ohm

Data-Driven Sales Coaching: Boost Your Sellers Performance

Increase revenue with data-driven sales coaching. Proven strategies to track metrics, personalize coaching & drive measurable sales improvements.

How to Create a Sales CMS RFP: A Comprehensive Guide

Feb 25, 2025 | Lenny Ohm

How to Create a Sales CMS RFP: A Comprehensive Guide

Key factors to consider when crafting your RFP for a new sales CMS. Choose the best solution to streamline content delivery and boost growth.

7 Customer Success Strategies to Drive Growth

Feb 25, 2025 | Lenny Ohm

7 Customer Success Strategies to Drive Growth

Discover 7 actionable customer success strategies to boost satisfaction, retention & growth. Learn how to measure success & leverage software effectively.

Top Sales Content Management Systems for 2025

Jan 28, 2025 | Lenny Ohm

Top Sales Content Management Systems for 2025

Discover the top sales content management systems for 2025, their benefits, best practices, and how they can accelerate your success.

Hiring Top Sales Performers: A Comprehensive Guide

Jan 20, 2025 | Lenny Ohm

Hiring Top Sales Performers: A Comprehensive Guide

Discover how to hire top sales performers with our comprehensive guide. Learn about sourcing, evaluating, and onboarding top talent to drive your sales team's success.