How to Maximize NRR – The New Startup North Star

Welcome back to the From Vendorship → Partnership podcast, Season 2: Seller’s Journey.

This week, we’re sharing a masterclass we held with a panel of top revenue leaders on how to maximize NRR – the new startup North Star!

We talked about best practices to action expansion opportunities & mitigate churn, who should own upsells & customer relationships, and NRR tactics for different sales motions.

Listen or watch the full session, and get more takeaways from the masterclass here!

Meet the experts:

• Brian Reuter, Director of Account Management at Figma – 10+ years GTM experience across the customer journey in sales, marketing, and CS  
• Alex Heller, Head of Account Management at NYSHEX – 10+ years in sales & leadership at Flexport, Athena Health, etc.
• Connor Fee, CRO at Shortcut – 10+ years GTM & leadership experience at Clearbit, Winning by Design, UserVoice, & more

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