10/10 GTM Podcast

We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Building a Culture of Change, Alignment & Focused Skill Development with Matt Braley, Former CRO at InvoiceCloud

In this episode, Ross and Matt discuss why it’s important to develops reps one skill at a time.

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Building a Culture of Change, Alignment & Focused Skill Development with Matt Braley, Former CRO at InvoiceCloud

In this episode, Ross and Matt discuss why it’s important to develops reps one skill at a time.

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Ruthlessly Qualifying Your Time with Colin Specter, SVP of Revenue at Orum

In this episode, Ross and Colin discuss why driving excellence in sales boils down to your attitude.

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Balancing Paranoia & Optimism with Dini Mehta, Executive in Residence at Peak XV Partners

In this episode, Ross and Dini dive into the balance between staying short-term paranoid and long-term optimistic.

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How to Master Storytelling with Alex Kane, Enterprise AE at Samsara

In this episode, Ross and Alex discuss the importance of building and maintaining a winning mindset, motivation, and storytelling in sales.

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The Art of Sales Compensation with Nabeil Alazzam, CEO at Forma.ai

In this episode, Ross and Nabeil discuss using sales as a growth lever and how to ensure alignment between GTM teams.

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Mastering the Fundamentals with Paul Canty, Head of Sales at Pulley

In this episode, Ross and Paul discuss the importance of starting with the”‘why” when expectations fall short, and the value of committing to consistent to drive consistent progress.

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Owning Your Week & Your Work with Evan Seder, Head of Sales at Persona

In this episode, Ross and Evan discuss the importance of owning your week, writing things down, and taking agency over your work.

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Investing in Top Performers & Building Predictability with Alli Sitkiewicz, SVP of Sales at Built In

In this episode, Ross and Alli discuss the importance of controlling the controllables and investing in your top performers.

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Building a Culture of Trust & Transparency with Andrew Johnston, Head of Sales at Superhuman

In this episode, Ross and Andrew discuss strategies for moving upmarket, fostering creativity in sales, and building a culture of trust and transparency.

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Putting in the Work & Raising the Bar with Asad Zaman, CEO at Sales Talent Agency

In this episode, Ross and Asad discuss the importance of putting in the work and raising the bar for hiring.

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From Pro-Gaming to Revenue: The Power of Ownership with Stevie Case, CRO at Vanta

Ross and Stevie discuss the importance of inspecting what you expect, establishing clear ownership, and why creating a culture of problem solvers.

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Setting Clear Expectations & Fostering an Entrepreneurial Culture with Niki Phillips, Sr.Director of Sales at Hootsuite

In this episode, Ross and Niki discuss why setting clear expectations, communicating on progress, and fostering an entrepreneurial culture are key strategies for driving execution excellence.