10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Why a ‘Fast Start’ is Non-Negotiable with Dana Therrien, VP of Sales Performance Management at Anaplan
In this episode, Ross and Dana discuss why an unapologetically decisive approach to GTM planning is the key to executing a fast start.
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Podcast
Episode 4 Founder’s Journey: Pete Kazanjy, Founder of Atrium
In this episode of From Vendorship to Partnership podcast, Ross interviews Pete Kazanjy, Founder of Atrium, a data-driven sales management platform that empowers sales managers to improve team performance.
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Podcast
Episode 3 Founder’s Journey: Alexa Grabell, CEO of Pocus
Ross interviews Alexa Grabell, CEO and Co-founder of Pocus, a product-led sales platform. Pocus helps sales teams harness product usage data without relying on engineering, so they can prioritize the best opportunities.
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Episode 2 Founder’s Journey: Bryan Stevenson, Co-CEO of Reprise
In this week's episode, Ross interviews Bryan Stevenson, co-CEO and co-founder of Reprise. Bryan shares what he's learned from launching multiple startups.
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Podcast
Episode 1 Founder's Journey: Pouyan Salehi, CEO of Scratchpad
In the very first episode of the From Vendorship to Partnership podcast, Ross interviews Scratchpad CEO and Co-Founder Pouyan Salehi. Pouyan shares what he’s learned from starting two companies creating software for sales teams.