10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Why a ‘Fast Start’ is Non-Negotiable with Dana Therrien, VP of Sales Performance Management at Anaplan
In this episode, Ross and Dana discuss why an unapologetically decisive approach to GTM planning is the key to executing a fast start.
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Building a 27k Member (and Growing) Sales Community with Jared Robin
Jared Robin is CEO & Co-Founder of RevGenius, a community of 27,000 sales, marketing, rev ops, and CS professionals. He talks to Ross about his career path, how to effectively partner with customers, and the future of B2B sales.
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Win & Expand More Deals with Mutual Action Plans (MAPs)
This week on the podcast, we're sharing a masterclass with top sales & CS leaders from Salesforce, Hypercontext, & Kurios on how to win & expand more deals by using mutual action plans. Listen or watch the full masterclass to learn why every seller should be using MAPs!
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Startup Sales Insights from a 3x Founder, with Swapnil Shinde
Our guest on the podcast this week is Swapnil Shinde, a 3x founder who single-handedly led Zeni's sales for its first two years, closing over 100 customers. He shares advice about what to look for in your first sales hires, building your playbook, and more.
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The Secret to Sales Success: Buyer Collaboration, with Marissa Fuhrer
In this jam session with Marissa Fuhrer (Sr. Enterprise Sales Manager at Figma), sales leaders had the chance to ask questions about collaborating with buyers and building a scalable, buyer-first sales process.
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Startup Sales Priorities: Deals, Playbooks, & Coaching w/ Clay Bentley
Our guest this week is Clay Bentley, VP of Sales at Metadata. Clay shared insights from his years of sales leadership experience, including common mistakes in early stage sales, how to balance priorities, and tactics for coaching your reps.
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Playbooks, PLG, & B2B Sales Insights with Mark Roberge
Our guest on the podcast this week is the one & only Mark Roberge: co-founder of Stage 2 Capital, author of The Sales Acceleration Formula, senior lecturer at Harvard Business School, and former CRO at HubSpot Sales.
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Navigating the Early Stage Sales Journey with Becca Lindquist
Becca Lindquist is the Head of Sales at dbt Labs, helping to 10x Enterprise revenue and grow the sales team from 3 to 20+ in the past year. She talked to Ross about all things early stage sales – listen to Episode 2 and get the key takeaways.
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Balancing Sales, Marketing, CS & Product for a Winning GTM Strategy
In this bonus episode, we’re sharing a masterclass on How Today’s Revenue Leaders Win. Get tips from leaders at Figma, Metadata, and Scratchpad about successfully building & leading your sales org and collaborating cross-functionally.