10/10 GTM Podcast

We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Building a Culture of Change, Alignment & Focused Skill Development with Matt Braley, Former CRO at InvoiceCloud

In this episode, Ross and Matt discuss why it’s important to develops reps one skill at a time.

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The Unconventional Rise to CRO with Kevin McIntyre, CRO at Dealfront

In this episode, Ross and Kevin discuss why it’s imperative to foster a culture of collaboration, build a solid management system, and define and strengthen your GTM motions.

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Blowing Sh*t Up, Being Strategic & Delighting in What You Don’t Know with Marina Golemis, SVP of North America Sales at ShipBob

In this episode, Ross and Marina discuss the importance of shaking things up, being strategic about the ‘get it done’ attitude, and delighting in what you don’t know.

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Presenting to Senior Execs & Impressing VCs with Diana Kimball Berlin, Partner at Matrix

In this episode, Ross and Diana discuss how to partner with product teams, present to executives, and impress VCs as a first-time leader.

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The Importance of Inputs, Outputs, and Outcomes with Chris Calkin, VP of Revenue at Census

In this episode, Ross and Chris discuss the importance of every team member providing both inputs and the critical role of setting a go-live date holding everyone accountable.

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Why Pipeline Solves All Problems with Emma Galler, VP of Sales at Formstack

In this episode, Ross and Emma discuss creating a winning culture, and understanding why having a strong pipeline solves all problems.

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Why Your Value Proposition Isn't Sticking with Kyle Coleman, CMO at Copy.ai

In this episode, Ross and Kyle discuss the importance of account POVs, contact POVs, and value proposition alignment with strategic initiatives.

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Growth, Discipline & Effective GTM with Jacco Van der Kooij, Founder, Winning by Design‍

In this episode, Ross and Jacco discuss establishing effective go-to-market (GTM) processes, and maintaining discipline in execution.

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Building Community, Consistency & Radical Candor with Ryan Lazar, Country Manager, Qualtrics

In this episode, Ross and Ryan explore Ryan’s three strategies for achieving execution excellence.

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Mastering Positioning, Strategy & Leadership with Jon Feldman, VP of Sales at anecdotes.ai

In this episode, Ross and Jon discuss the importance of positioning, strategy over tactics, and developing effective leaders to drive execution excellence across sales and CS teams.

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Data Driven Decision Making and Building a System that Works with Jeff Rosset, CEO at Sales Assembly

In this episode, Ross and Jeff discuss the critical role of data-driven decision making, the importance of building a system that works, and why continuous learning and skill development is crucial.

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Defining Excellence, Role Plays, and Up-skilling Reps with Phil Dantas, Director of Sales at Clio

In this episode, Ross and Phil discuss why revenue leaders must define excellence, consistently role play and up skill their reps, and inspect expected outcomes.

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Nailing the Problem, Asking Great Questions & Overcoming Confirmation Bias with David Priemer, Founder of Cerebral Selling

In this episode, Ross and David discuss why it’s important to nail the problem rather than jumping to solutions, the art of asking great discovery questions, and strategies to eliminate confirmation bias.