10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.
Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut
In this episode, Ross and Catie discuss Catie’s three keys to drive execution excellence: taking a strength-based leadership approach, product-centric selling, and aligning your go to market teams.
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Mastering Positioning, Strategy & Leadership with Jon Feldman, VP of Sales at anecdotes.ai
In this episode, Ross and Jon discuss the importance of positioning, strategy over tactics, and developing effective leaders to drive execution excellence across sales and CS teams.
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Data Driven Decision Making and Building a System that Works with Jeff Rosset, CEO at Sales Assembly
In this episode, Ross and Jeff discuss the critical role of data-driven decision making, the importance of building a system that works, and why continuous learning and skill development is crucial.
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Defining Excellence, Role Plays, and Up-skilling Reps with Phil Dantas, Director of Sales at Clio
In this episode, Ross and Phil discuss why revenue leaders must define excellence, consistently role play and up skill their reps, and inspect expected outcomes.
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Nailing the Problem, Asking Great Questions & Overcoming Confirmation Bias with David Priemer, Founder of Cerebral Selling
In this episode, Ross and David discuss why it’s important to nail the problem rather than jumping to solutions, the art of asking great discovery questions, and strategies to eliminate confirmation bias.
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Effort, Mutual Plans & Paranoia in the Sales Cycle with Paul Snelson, SVP of Global Sales at SysAid
In this episode, Ross and Paul discuss why effort is not optional, the critical role of mutual plans, and the benefit of being the paranoid sales rep.
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How to Streamline Buying & Selling with Peter Borkovich, SVP Sales at Yotpo
Our guest for Episode 27 is Peter Borkovich, SVP of Sales at Yotpo. With a wealth of experience spanning two decades, Peter has held leadership positions at InVision and Salesforce before joining Yotpo.
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Winning Customers and Driving Growth with Chloe Stewart, Fractional CRO
In this episode, Ross and Chloe discuss the importance of being someone customers want to buy from, and the necessity of holding yourself accountable.
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Measuring, Celebrating & Course Correcting Sales Initiatives with Mark Wayland, CRO at Box
In this episode, Ross and Mark discuss the importance of codifying deal excellence, partnering with frontline managers, and implementing effective strategies to measure, celebrate, and course correct sales initiatives.
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Mutual Action Plans & Multi-threading Strategies with Dan Wardle, VP of Sales at Noibu
Ross and Dan discuss the importance of ironing out next steps, establishing mutual action plans (MAP's), and monitoring and enforcing multi-threading.
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From Ideal Customer to Sales Success with Dan Dal Degan, Co-founder of Talas
In this episode, Ross and Dan discuss the critical factors for closing more deals, emphasizing the importance of establishing your ideal customer profile (ICP), conducting monthly seller training sessions, and hosting weekly reviews of inspirational sales stories.
