10/10 GTM Podcast

We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Building a Culture of Change, Alignment & Focused Skill Development with Matt Braley, Former CRO at InvoiceCloud

In this episode, Ross and Matt discuss why it’s important to develops reps one skill at a time.

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Strategies to Close More Deals & Forecast Accurately w/ Doug Landis

In this episode, Doug and Ross discuss why closing deals hinges on your ability to build consensus among stakeholders and align on a singular problem. They also explore the importance of identifying the ‘whys’ behind the deal and why what you don’t know will hurt you.

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Consistency and Driving Results in the Sales Process, w/ Jeff Benson

In this episode, Jeff and Ross discuss why the best sellers and revenue leaders take extreme ownership, maintain an iterative sales playbook, and are always qualifying opportunities.

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Transparency for Sales & Revenue Leadership with Todd Caponi

In this episode, Ross talks to Todd about his coaching and leadership journey, the five F’s to follow, and why you should rethink what you measure and ask for.

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Driving Repeatability in the Sales Process with Tom Rowe

In this episode, Ross talks to Tom about how to drive repeatability in the sales process by setting a firm agenda, always demoing on the first call, and never discounting.

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Mastering the Science of Sales with John Barrows, CEO at JB Sales

In this episode, Ross talks to John about how to master the science of sales by mapping out the buying and selling process, confirming and controlling the conversation, and leveraging a shared agenda.

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Driving Adoption Through Data and Leadership with Nate Vogel

In this episode, Ross talks to Nate about how data drives insight into adoption and why it’s crucial to train leaders first. Nate brings more than three decades of sales experience to the conversation, with a background at Southwestern Advantage, Tableau, Salesforce, Gong, and now Databricks.

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Building the Revenue Operations Function at HubSpot with Alison Elworthy, EVP of Revenue Operations at Hubspot

In this episode, Ross talks to Alison about why experience creates stronger frontline leaders, strategies for optimizing processes with a customer-centric focus, and tips for creating a strong partnership between rev ops and sales.

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How to Run 10/10 Revenue Teams with Maura Brady from 6Sense

In this episode, Ross talks to Maura about her three tips to improve deal execution and the importance of “the meeting before the meeting.”

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Sales Best Practices: The What and How with John McMahon

In this episode, John talks to Ross about simplicity in sales leadership, the importance of training and development, and the value of sales methodologies and process.

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Tactical Tips for Leadership, Strategy & Sales Execution w/ Sam Taylor

In this episode, Ross talks to Sam about leadership, strategy, and execution within revenue orgs.

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Maximizing AE Efficiency in 2023, ft. Top SaaS Sales Leaders/Advisors

In this masterclass, we talked to Elizabeth Andrew & Pleasant Middelhof about how to use MEDD(P)ICC & other sales methodologies to drive repeatable revenue and maximize your team's efficiency in 2023.

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Building a 10/10 B2B Sales Team in 2023, with David Barron

In this episode, Ross talks to HubSpot's David Barron about how to build a strong sales team in 2023, the pros of team quotas, and more tactics for sellers & sales leaders.