Adapting Your Sales Process for Today’s B2B Buyers

Ep. 16 – Season One Bonus Episode
Transparent sales process - working together
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Exciting news: Season 2 of the podcast is launching in two weeks, on Wednesday, March 30!

More details on that at the end of this post… but in the meantime, we’re sharing another special bonus episode this week.

Ross talked to leading sales experts from G2, Bravado, and Navattic in a recent masterclass on selling to modern B2B buyers. They shared practical tips and strategies for: 

  • Adapting to today’s shifting buyer expectations
  • Creating a more transparent, collaborative sales process
  • Identifying decision makers & getting buy-in

Listen on Apple Podcasts, Spotify, or wherever you get your podcasts, and get more takeaways from the masterclass here.


We're beyond excited to launch Season 2: Seller’s Journey on Wednesday, March 30! Ross will talk to startup sales leaders – diving deep into their experience building winning processes, coaching & scaling teams, and partnering with customers.


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