Welcome back to the From Vendorship → Partnership podcast, Season 2: Seller’s Journey!
This week, we’re sharing a masterclass we held recently with an incredible panel of sales & CS leaders on how to use mutual action plans (MAPs) to win & expand more deals.
We talked about why every seller should be using MAPs to partner with buyers and get them to value quickly, so you can hit revenue targets and build long-term advocates for your product.
Listen or watch the full session below, and get more takeaways from the masterclass here!
Meet the experts:
- Ryan Sydor, VP of Manufacturing, Automotive and Energy Sales at Salesforce – has ~2 decades of sales & leadership experience at Salesforce, Clio, & more
- Jocelyn Brown, Head of CS & Sales at Hypercontext – 15+ years managing high-performing sales & CS teams in B2B & SaaS
- Daniel Cacic, Enterprise Solutions Director at Kurios – B2B enterprise sales leader leading an early stage team of six in the EdTech space
Want to see how companies like Figma, Atrium, & Productboard use mutual action plans to win & expand more deals, faster?
Check out our playbook gallery for proven processes used by real sales & CS teams.