Make Your Winning Playbook a Nonnegotiable
Accord turns sales processes and methodologies into your team's daily workspace. Enforce your strategy with customized AI-powered playbooks that can’t be ignored for seamless execution by every rep on every deal.

Consistent Execution on Every Deal
Champion Best Practices
Drive execution excellence and up-level your GTM motion with proven templates for sales, onboarding, and customer success, guaranteeing all reps adopt the best practices of your top leaders and reps.


The Right Playbook on Every Deal
Create custom playbooks for SMB, MM, Enterprise, Onboarding, and more. Auto-create Accords from defined playbooks with an integration to your CRM.
The Right Context for Every Playbook
Power your playbooks with approved messaging and value props that are tied directly to your business by leveraging Accord Intelligence. Create Account Plans and Business Cases faster, while proactively identifying stakeholders on each account and deal.
