Win More Deals with Mutual Action Plans

Get the template that top sellers use to align with buyers, accelerate deals, and increase win rates.

Make the most of your pipeline

See why top B2B sales teams use Mutual Action Plans on every deal:

If your sales process involves more than a 1-call close...

You should be using Mutual Action Plans on every deal.

Why use this template?

  • Keep buyers accountable and deals on track
  • Map out the key steps, stakeholders, and resources in the buying process
  • Build trust with a more transparent, collaborative sales process

The best sales teams use MAPs

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“When it comes to deal reviews, if a rep doesn’t have a Mutual Action Plan with their customer, we ask why not?”
Photo of Nick Cegelski
Kyle Parrish
VP of Sales, Figma
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