Mutual Action Plans

Drive engagement, consistency, and transparency with Mutual Action Plans

Partner with prospects & customers to prevent lost deals, stalled onboarding, and missed revenue goals.

Drive Accountability on Every Deal

A to Z Alignment

Follow a Shared Roadmap

Align on objectives, milestones, timelines, and next steps to drive engagement and accountability with your buyer.

Strategic Stakeholder Management

Complete Timeline Visibility

Take best practices from project management and apply them to the world of sales. Get mutually agreed upon timelines and next steps with auto-reminders for efficient stakeholder management.

Calculate ROI for MAPs

Build Quantifiable Business Cases

Build Quantifiable Business CasesSet your buyer up for success with clear customer facing business cases and ROI calculations, directly in your Mutual Action Plan (MAP). 

Timely Stakeholder Involvement

Stakeholder Mapping

Ensure all stakeholders are involved in the buying process at the right time.

100+ GTM Teams Enforce Execution Excellence with Accord

“Accord has simplified my life by providing a structured framework for my team. The biggest win has been focusing everyone on a clear framework and building from there."
Shawn Hensley
RVP of Enterprise Sales at Freshworks
"What I love most about Accord is that I can build a process that people can follow, and I can measure."
Robby Halford
GTM Enablement at Teamwork.com

Translate your strategy to execution on the field.