Playbook Enforcement

Execute Your Winning Strategy on Every Deal

Enforce your GTM plan with customized AI-Powered playbooks for seamless execution by every rep on every deal.

Consistent Execution on Every Deal

Refine Your GTM Operations

Champion Best Practices

Drive execution excellence and up-level your GTM motion with proven templates for sales, onboarding, and customer success, guaranteeing all reps adopt the best practices of your top leaders and reps.

Leverage Defined Playbooks

The Right Playbook on Every Deal

Create custom playbooks for SMB, MM, Enterprise, Onboarding, and more. Auto-create Accords from defined playbooks with an integration to your CRM. 

Powered by AI

The Right Context for Every Playbook

Power your playbooks with approved messaging and value props that are tied directly to your business by leveraging Accord Intelligence. Create Account Plans and Business Cases faster, while proactively identifying stakeholders on each account and deal. 

1000+ Revenue Leaders Enforce Execution Excellence with Accord 

“Accord helped us move up-market and level-up the team by driving rigor and consistency in our sales process.”
Adam Fremes
CRO at Procurify
“Accord allows us to adhere to the rigor of our process while at the same time being flexible enough to adapt to the customer's buying process or engagement process. So that flexibility and then adherence to processes that we've laid out is a nice combination.”
Jeff Benson
VP of Commercial at enosix

Translate your strategy to execution on the field.