Set your standards. Drive accountability. Enforce Excellence.


Top AEs & CSMs
Starting at
For 1 user
Get Started
  • Best Practice Playbooks
  • Digital Sales Room
  • Unlimited Customer Invites
  • Email & Chat Support


Early Stage Teams
Starting at
+ platform fee
Book a Demo
Everything in Free, plus
  • Business Cases
  • Account Planning
  • Mutual Action Plans
  • CRM Integration


Mature GTM Orgs
Everything in Growth, plus
  • SSO
  • Resource Mgmt. Hub
  • Guaranteed Adoption Plan
  • Open API

Full Feature Comparison

Business Case
Mutual Action Plans
Account Planning
Stakeholder Management
Engagement Insights
Resource Mgmt. Hub
CRM + Zapier
Native CRM +
Slack, Gong, email
CRM, Gong, Slack,
email, Open API
Sandbox Instance
Email + chat
2x onboarding
Dedicated CSM,
10 hours onboarding
Dedicated Account Manager, 1:1 training
“We recognized the need for a partner to help translate our vision for deal excellence into practical implementation on the field.”
Adam Fremes
CRO at Procurify
"What I love most about Accord is that I can build a process that people can follow, and I can measure."
Robby Halford
GTM Enablement at
G2 Crowd Reviews, Average 4.5 stars/50 with 30+ reviews
4.9/5 stars  |  91 reviews

"Complex sales cycles often involve multiple stakeholders who enter the process at different stages. With Accord stakeholders who enter an evaluation can quickly and easily bring themselves up to speed on everything that has been covered and shared with the team to date."


What is Accord?
Accord helps revenue teams enforce execution excellence through mutual action plans, standardized business cases, stakeholder maps, and account plans. 

With Accord’s deal execution platform, revenue leaders can translate their GTM strategy & methodology onto every single deal.
Who is Accord built for?
Accord is built for revenue teams that are looking to drive execution excellence by enforcing their standards for how they sell, onboard, and expand with prospects and customers.
Will my buyer engage with Accord?
The results are in. There are 3x the number of customers on the platform relative to sellers. Buyers love Accord because it helps them evaluate, validate, and onboard new and existing partners seamlessly. 
How is Accord different from my CRM?
Accord integrates natively to your CRM and helps translate your ideal sales & cs process to what AEs / CSMs are *actually* doing with customers. Accord helps enforce a clear process to create successful partnerships while automatically updating stages and fields in Salesforce or Hubspot.
Does Accord integrate with my existing tech stack?
Accord has a bi-directional sync with Salesforce and Hubspot, as well as integrations with Gong, Slack, and GSuite. You can configure other apps via our Zapier integration or open API.