master your team’s deal execution + outbound email inspo 🤩

Transparent sales process - working together
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Hey there 👋

ICYMI – last week, we announced that we raised our Series A! 💃

Since then, I’ve been overwhelmed by the supportive response (and the number of outbound emails flooding my inbox 😅 – for a great one, check out the end of this newsletter!)

The congrats & support coming from every corner of our team’s network and the broader tech world has been amazing – I’ve never been prouder to be part of this community and of what we’re building at Accord.

But now, the real challenge begins.

Our goal is to help sales teams level-up their deal execution, increase sales efficiency, and drive predictable revenue in 2023 & beyond – which is top of EVERY sales leader’s mind, and especially difficult to do today.

But we truly believe Accord can help revenue orgs achieve these goals. 💙

That’s why we’ve made getting started with Accord easier than ever: just grab a few minutes with our team and we’ll set up your *free* custom workspace.

Thank YOU for continuing to read this newsletter and be part of our journey. I hope the learnings & sales best practices we’ve shared along the way have been helpful.

Please hit reply to share your feedback, what’s top of mind for you this year, or if you’d like to chat 1:1 (always down to talk all things B2B sales!)

- Ross

In this newsletter:

  • Watch / listen: sales efficiency & deal execution masterclass
  • Catch up on all 3 parts of our MAP University workshop series
  • Inspo: a 10/10 personalized outbound email we received

🔮 2023 Goals: 10/10 Deal Execution & More Sales Efficiency

I’ve said it a lot recently but it’s worth repeating: sellers NEED to get back to basic best practices in 2023.

No matter how confident you are in your own product or industry knowledge, selling skills, etc., we’re not in an era of abundance anymore.

Even if your prospects still care about the problem you solve, and they’re excited about your product – that’s just one small piece of the puzzle in their org.

You need to find out how your piece fits into the bigger picture. 🧩

Ensuring consistent, 10/10 deal execution and maximizing AE efficiency is top of mind for sales leaders this year.

And that’s exactly what we dove into in our most recent masterclass, featuring the always incredible Elizabeth Andrew and Pleasant Middelhof, top SaaS sales leaders & advisors!

Watch or listen to the full session to learn:

🔁 How to operationalize your MEDD(P)ICC methodology

💯 Tips for empowering your reps with a proven process

📈 Tactics for driving more revenue with fewer resources

Any requests for future masterclass topics? I’d love to hear them – feel free to hit reply!

That’s a Wrap on MAP University 🎓

We’ve officially wrapped up our 3-part MAP University workshop series!

Over the past 2 months, 150+ top AEs, managers, & sales leaders have watched sessions led by sales pros at Figma, Procurify, Atrium, & more who use Mutual Action Plans every day.

Now that it’s over, here are all 3 session recordings for you to dive into!

(But stay tuned – I have a feeling there’s more MAP University content to come in the future 👀)

Part 1: Start Using Mutual Action Plans Like the Pros

  • Why you should be using a MAP in every deal
  • Basic MAP building blocks & foundations
  • Playbook examples and more

Part 2: Level Up Your Mutual Action Plans

  • How to craft a 10/10 Executive Summary
  • Best practices for building your playbook
  • Templates & inspo for your MAPs

Part 3: MAPs for Multi-Threading & Deal Insights

  • How to use MAPs to multi-thread effectively
  • Understanding buyer engagement & deal progression
  • Importance of AE / manager partnerships on MAPs

Hope this helps you level up your mutual plans & take control of your deals this year. 🙌

🤩 Inspo

Outbound email screenshot

As you can expect, our funding announcement resulted in a lot of outbound emails to our team.

This was one of our favorites (sent to my brother & co-founder Ryan), and wanted to share it as an example of a 10/10 personalized email. 🏆

Why did we like it? This seller didn’t simply congratulate us on the round – they showed how the funding changes our current situation, and why now is the perfect time to connect.

Take the time to connect your solution to a real business need. It makes all the difference.

Thanks for reading From Vendorship → Partnership 👋  

Feedback? Questions? Just hit reply :)

Ross Rich (CEO and Co-founder)

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