What does GTM execution mean to you?

What's keeping your founder up at night?
Transparent sales process - working together
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Are you surprised by this data?

It's why CROs and revenue leaders are some of the highest paid roles out there. And why the average tenure is just over 12 months.

GTM Execution has always mattered. But in 2024 and looking into 2025, it matters more than ever.

This is exactly why leaders are ditching their $X00,000 contracts with Content Mgmt Systems, internal SFDC plug-ins, and "Digital Sales Rooms" for Accord. Content, CRM fields, and Buyer Collaboration are table stakes - and have been for years.

Up-leveling Sellers & revenue teams comes down to driving EXECUTION. Operationalizing Excellence. Following a value-selling, outcomes based customer journey.

A few weeks ago I shared the recent 2024 SaaS Benchmarks report - 76% of founders are most concerned about go-to-market execution.

And they should be.

Execution Excellence is what is moving the needle for leading revenue teams, and if you’re not prioritizing it and building it into your team's process. You’re going to be left behind.

Check out the full report here.

ps. execution aside, super interesting stats on exercise - “the majority of founders exercise 3+ days per week

Exercise was positively correlated with company size — as companies scale, founders are able to find more time to exercise... In a company’s infancy, founders may sacrifice personal time to focus on their businesses”

It definitely gets easier as we grow a killer team at Accord. And shoutout to hotel gyms & Barrys across the country helping me stay sane!

- Ross

In this newsletter:

  • 10/10 GTM Podcast - Latest episodes with Shannon Hopkins, Matt Braley, Colin Specter, and Dini Mehta  
  • Accord’s Holiday Referral Program + $500 to a Charity of your Choice

10/10 GTM Podcast - Latest Episodes with Shannon Hopkins, Matt Braley, Colin Specter, and Dini Mehta  

Awesome conversations with top revenue leaders from BetterUp, Ex-InvoiceCloud, Orum, and Peak XV. In our most recent episodes we chat about:

  • Empowering your managers to operate at peak performance.
  • Build a culture that enables change.
  • How to ruthlessly qualify your time.
  • Optimizing focus and opportunity costs to drive excellence.
  • Why you should be short-term paranoid, but long-term optimistic.

And much more.

Check out the full episodes below and subscribe to get alerted when new ones drop!

People-Centric Strategies to Drive Effectiveness and Impact, with Shannon Hopkins, RVP at BetterUp

In this episode, Shannon and I discuss how to enhance manager effectiveness, support high-performing individuals, and promote overall team well-being.

Building a Culture of Change, Alignment & Focused Skill Development with Matt Braley, Former CRO at InvoiceCloud

In this episode, Matt and I discuss why it’s important to cultivate a culture that embraces change, builds strategic alliances, and develops reps one skill at a time.

Ruthlessly Qualifying Your Time with Colin Specter, SVP of Revenue at Orum

In this episode, Colin and I discuss why driving excellence in sales boils down to attitude, activity, and how well you qualify your time.

Balancing Paranoia & Optimism with Dini Mehta, Executive in Residence at Peak XV Partners

In this episode, Dini and I dive into the importance of building with principles and leading with values, strategies to optimize focus, and the balance between staying short-term paranoid and long-term optimistic.

Accord’s Holiday Referral Program

With many revenue organizations looking to improve their GTM Execution in 2025, we’re launching our holiday referral program!

Referrals from revenue leaders who ‘get it’ have always been one of the most important aspects of our success here at Accord. If you know any revenue leaders who are looking to enforce execution excellence and might benefit from using our Deal Execution Platform, we would love to meet them!

What’s in it for you? We’re in the holiday spirit, and for every referral we have a meeting with, we will donate $500 to the charity of your choice.

How do you submit a referral? Respond to this email introducing us to your referral! We will then reach out to ensure the donation goes to the charity of your choice.