Make excellence the only option
Accord transforms value-selling best practices and proven methodologies (like MEDDPICC) into unavoidable playbooks. Empower all of your reps to win like a top seller, and watch average deal size jump by +40%.
This is a sales execution tool that the team tells me they can't live without. They would be so upset if we took Accord away from them—which I never hear about tools.
You need to be easy to sell for
And even easier to buy from.
The legacy way of disparate tools, expensive value-selling consultants, one-off training sessions, inspection documents, and manually filling out (and re-filling out) CRM fields is making your sales process too hard to follow. For your sellers and your buyers. It’s time for a new approach.
Set, enforce, and score
Turn what your best reps do naturally into the standard your whole team follows.
Build playbooks based on what wins
Capture the exact behaviors and tactics that make your top performers successful in easy-to-follow playbooks—including multi-threading, CFO-proof business cases, mutual action plans, and timely delivery of supporting resources.
Embed excellence into every deal
No more training sessions, or documentation that doesn’t help in real deals. Sellers work inside playbooks where every next step, supporting resource, and objection talk track is seamlessly integrated into their daily workflow. Not a separate resource they have to remember to reference.
Objectively evaluate performance
All activity (or inactivity) is automatically captured and synced to Salesforce and Hubspot. Your sellers don’t need to waste time on CRM and scorecard updates. Managers get proactive and actionable insights on who's following process and who needs coaching.
Get purpose-built, easy-to-adopt AI
Accord Intelligence helps sellers move faster without cutting corners. It automates in-depth research for key accounts based on your unique ICP, drafts executive summaries using approved templates, creates on-brand business cases, and finds the right decision-makers, influencers and champions for every deal.
Built for the era of
ultra efficiency
“We displaced People.ai and one other platform. The content management piece, deal-level execution, and ability to surface internal components like approval matrices or quoting instructions at the right time—for every deal—was a game changer.”
