What is

Accord?

Accord is the only Revenue Excellence Platform that truly changes the way your team sells by enforcing CFO-proof business cases, complete multi-threading, engaging mutual action plans, and more.

Why Accord?

Revenue teams have trouble identifying, documenting, and scaling the habits of their top sellers, leaving the rest of their team without clear guidance on how to win more and faster. They lack clear playbooks, and any existing guidance is typically scattered, too difficult to adapt, or impossible to find when reps are working real deals.

Accord empowers you to

Set

your standards of excellence based on what your top sellers do naturally for every deal, every day.

Enforce

these standards using rep-friendly, playbooks that drive real behavioural change.

Score

your team's adherence to playbooks and provide tailored coaching that results in consistent revenue.

SET

Define what excellence looks like

We help you identify what your top performers do differently, then codify these insights alongside your chosen methodologies into rep-friendly playbooks.

What we build together:

  • Playbooks that integrate MEDDPICC, SPICED, or custom methodologies
  • Multi-threading strategies that keep deals on track
  • Business case templates tailored to personas and common objections
  • Mutual action plan templates with goals, milestones, accountability
  • Just-in-time content delivery (case studies, security docs)
ENFORCE

Make excellence the only option

Every deal gets a dynamic playbook (we call them Accords) that make your standards the easiest path forward—no separate tools to remember, no processes to forget, and no manual CRM updates.

How reps experience it:

  • Unified workspace that replaces scattered tools and context switching
  • Playbooks that clearly lay out all deal steps and resources
  • Less homework thanks to automated CRM updates
  • Guided multi-threaded selling with built-in stakeholder mapping
  • Mutual action plans where sellers work alongside buyers
SCORE

Measure and evaluate team performance

Accord automatically and objectively captures and scores all activity (and inactivity), empowering frontline managers to proactively understand which reps need coaching and where.

What gets tracked and scored:

  • Process adherence and playbook completion for every deal
  • The quality of execution (i.e. was the right champion found)
  • Stakeholder engagement depth and multi-threading effectiveness 
  • Impact on pipeline and revenue, aligned to your fiscal year
ENHANCE

Get purpose-built AI that accelerates

Unlike standalone AI tools that require context switching, Accord Intelligence is embedded directly into your sales playbooks where work actually gets done. Eliminate busy work and manual research, freeing up reps to spend more time with prospects.

What Accord Intelligence does:

  • Automates in-depth research for key accounts and plans
  • Drafts executive summaries using approved templates and messaging
  • Creates on-brand business cases with the click of a button
  • Makes stakeholder recommendations for every deal
  • Coming soon: deal alerts and call insights

What's possible with Accord

Consolidate your revenue tech stack
Replace 2-3 point solutions with one unified workspace that eliminates scattered tools and wasted enablement investments—delivering millions in annual savings on software subscriptions and upkeep.
Turn investments into revenue
The millions you’ve spent on training and defining methodologies are finally put into practice consistently when they become the workspace where deals get done, not optional documentation that gets ignored.
Deliver bigger, better deals
Enforce multi-threaded, value-based selling through structued, rep-friendly playbooks that guide every rep through the best practices that close—resulting in deal sizes that are 40% larger on average.

1,000+ revenue leaders rely on Accord to enforce excellence

"We're seeing better deal velocity. We're also losing faster, which is a good thing. It means our reps are qualifying more effectively and spending time on the right opportunities—the ones most likely to convert."

Bayley Fesler, Director of Revenue Operations

Set a new standard for your revenue team

Get Started with a  Demo