Accord not only sets execution standards for every deal, it gives leaders objective and actionable performance insights to up-level sellers faster.




Execution criteria and scores outline what it takes to win consistently—complete stakeholder mapping, compelling business cases, discovery calls that uncover real pain points. No guessing about process requirements or wondering if they're doing enough. Reps get clear direction while you see where coaching is most needed.


Run deal reviews directly in Accord. Instead of generic check-ins or vague advice like "ask more questions", deliver targeted coaching on exactly which critical steps each rep missed or could do better for each opportunity. Help your team close bigger deals, hit quota more consistently, and build the skills that advance their careers.
Plus, prevent deals from progressing until a deal review has been completed in Accord by using stage gates in your CRM.
Identify and replicate behaviors that drive success. When you spot a winning pattern, enforce it as the standard that every rep follows. See exactly which steps your top performers never skip, and identify the shortcuts that lead to losses, so you can systematically train every rep to execute a proven playbook that works.

See what's really happening in your pipeline and identify where coaching will help your team succeed. Get clear insights to support better deal outcomes without the end-of-quarter stress.

Reps spend less time on the busy work required for deal reviews. Automatic tracking handles activity updates so reps can focus on closing, and get the coaching that helps them succeed.

Ensure every rep reaches their full potential and quota, improving forecast accuracy and your team’s ability to hit revenue goals. Leverage real execution data to identify where reps need support to keep deals from slipping.

Pinpoint where reps need additional support with discovery, qualification, or closing tactics. Create targeted development programs and track whether your coaching is helping the team improve.


"The team begged me to buy Accord. After a couple of weeks piloting it, they were like, 'We're obsessed with this. We need this.' So, I didn't even have to get over the objection of adding a new tool. They found immediate value in it.”
