Playbooks

Templatize what excellent looks like

Turn your best practices into playbooks where selling actually happens. Not documentation or training sessions that are forgotten in real deals.

Trusted by top revenue teams

How Accord playbooks work

SET
Build playbooks based on your top performer’s winning behaviors—
in-depth discovery, stakeholder maps, business cases, and more.
ENFORCE
Playbooks becomes the workspace where deals happen. Every best practice is clearly laid out for each rep at every stage of a deal.
SCORE
All activity and inactivity is automatically tracked and objectively scored. Get real-time, unparalleled visibility into every deal.

Simplify your methodolgy

Build MEDDPICC qualification steps, SPICED discovery frameworks, or your custom approach directly into playbooks. Reps get step-by-step guidance on how to close bigger deals (understanding pain points, mapping decision criteria, building stakeholder consensus) all while automatically demonstrating thorough execution to leadership.

Save reps from endless homework

All deal activity and methodology adherence is automatically tracked as playbooks are completed. No more Sunday night CRM clean-ups, manual scorecard updates or rushed, incomplete deal summaries for leadership. Reps focus on their prospects, and managers get the full story on every deal—in real-time—without having to take reps off the field.

Coach on quality, not just activity

See playbook completion and execution quality in one view. Automated scoring tracks what gets done, while managers assess quality. This creates specific coaching moments tied to real deal activity, replacing generic feedback with targeted skill development that drives team-wide behavioral change.

Built for every part of your revenue team

Sales
Leadership

Enforce your standards with unavoidable playbooks, and replace subjective, feelings-based deal reviews with objective and real-time performance data that helps you keep all winnable deals and quarterly goals on track.

Frontline
Sellers

Reps get built-in guidance (questions to ask, stakeholders to map, objections to handle) that keeps deals on track and commissions maxed out.

Revenue
Operations

Displace scattered and loosely adopted tools with one platform that truly influences the way reps sell, and replace rushed, incomplete deal updates with objective data that makes forecasting more accurate.

Revenue
Enablement

Measure process adherance, and tie enablement efforts to real revenue outcomes. See exactly what drives bigger deals to double down on what works for your sellers.

“My favorite feature is the playbooks. As a Rev Ops leader, I prefer a consistent, standardized process. It gives me peace of mind that my reps are able to create a high quality and consistent experience for prospects."

Noelle Carlson
|
Senior Director, Sales Programs

Bridge the gap between process & practice

Get Started with a  Demo