A rebrand that captures what we've been building all along: the platform that makes revenue excellence the only option, not the exception.
You may have noticed we look a little different. More polished. More us now, compared to when we started this journey nearly five years ago.
Our old messaging and brand didn't capture the mountain of learnings we've gathered from obsessing over customers and their challenges, or how we uniquely solve the problems of sales execution with empathy for sellers (and not just something buyable for leadership). This change is about finally articulating what we've been seeing play out in the market over and over again.
Last week, I heard a story as old as time.
A CRO shared that his company just wrote a check for half a million dollars to a value selling consultant. The engagement was incredible. They mapped value props and ICPs. Aligned leadership. Even built decks to quantify value for every persona.
Six months later? Win rate and deal size hasn't budged. Their team is stuck with the same stakeholders that can’t push deals over the line. Reps are still pitching the mechanics of features, and not the value that truly inspires buyers.
I hear stories like this constantly.
The issue isn't the consultant. It's not the framework. Or whatever qualification acronym they chose.
The issue is cultural.
Reps get the theory around building business cases, how to create mutual action plans, and multi-threading. But when they return to their desk, they're left with a laminate. New fields in Salesforce to fill out for the sake of inspection. And content in a nicely-organized CMS they'll never use.
Even the most world-class sales strategies fail without the enforcement that drives real cultural change. Most reps default to what they're comfortable with.
That's why I'm excited to re-introduce Accord and our mission to make excellence the only option for revenue teams.
We turn your static playbook into workspaces where selling actually happens. Every opportunity & account lives in Accord, not buried in Salesforce or scattered across docs, decks and enablement tools.
Best practices for business cases, stakeholder engagement, and executive alignment aren't suggestions. They're enforced as required steps, and Accord Intelligence accelerates completion without cutting corners.
When excellence is the path of least resistance, culture shifts.
Your half-million-dollar investment stops gathering dust, and instead gets embedded into every part of how your team runs a deal.
That's how you build faster cycles, bigger deals, and an excellence-based culture where high performers—and your revenue—multiply.
- Ross
