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We built Accord for Leaders & Sellers who strive for Execution Excellence!
- Who value the craft of sales
- Who know the truth is in the field
- Who build customer-obsessed cultures
- Who are eager to up-level & support reps
- Who know forecasts are made of Deals, not Algorithms
- Who hold their team & themselves accountable to outcomes
From Account Planning, MEDDIC adoption, Business Cases, Opportunity Management, Mutual Action Plans, Stakeholder Mapping, Content Management…
Everything needed to build & reinforce your repeatable Sales, Onboarding & CS motions.
After nearly 5 years working closely with the most ambitious Sellers, CROs, RevOps, and Enablement leaders… we realized, we screwed up!
Yes, we’ve been laser focused on the most important Value-Selling assets, Methodology frameworks, CRM integrations, etc.
But we were missing 2 key ingredients required to drive a culture of execution excellence across leading revenue orgs, and I couldn’t be more excited to announce the launch of Execution Score and Execution Criteria:
- Execution Criteria defines what “great looks like” across each GTM motion
- Execution Score measures the adoption of those best practices across each seller & segment.
With the launch of Execution Criteria and Execution Score, revenue leaders now have a simple way to translate what great looks across each of their unique Playbooks (from Mid-Market new business deals, to Enterprise cross-sells and SMB onboarding)...guaranteeing adoption of their winning processes & methodology across the field!
So how exactly does it work?
Based on the best practices from your top performers, overlayed with your preferred sales methodology, you’re able to set specific Execution Criteria. Everything from key stakeholders to engage, discovery questions to be answered, required steps to be followed, etc. to ensure you have a Playbook for every Opp and Account.
Need to multi-thread more often? Get higher & wider in accounts? Align on quantified outcomes? Pitch value vs features?
Define your Execution Criteria in Accord and make it easy to up-level your team.
Further, with our CRM integration, you can enable validation rules, workflows, and even bi-directional syncs to make sure the reality of the Opportunity matches the Stage, and every Field, Contact, and Activity is automatically updated.
Once you’ve created clear expectations via Execution Criteria, ensure your team is running a repeatable process by measuring how well your Playbook & Methodologies are being adopted. Execution Score gives you instant insight into how well your team is following the clearly defined best practices, across any deal, seller, team, or geo.
World-class Revenue Leadership comes down to 3 things:
- Setting clear expectations that if followed, your team will be successful.
- Relentlessly reinforcing winning behaviors, showing consistency in expectations, and rewarding those who live the culture.
- Driving accountability when expectations are not met. Culture is defined by what happens when not followed. Inspect what you expect.
With Execution Criteria & Execution Score, leaders are supported in defining + driving their culture of execution excellence.
In a world overrun by multiple tools to send mass emails or cut your forecast in 158 ways. Is your focus on great execution?
