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Accord celebrated its 3rd birthday with a pretty big milestone. We raised $10M in Series A funding, led by Diana Berlin of Matrix Partners!

The thing that sellers have the most questions about when using Mutual Action Plans: how to introduce them to buyers. This article goes over how to successfully introduce your MAP, align on expectations, and kick off a collaborative selling experience – including talk tracks you can use in your own process.

Mutual Action Plans are critical for aligning with customers and keeping long, complex deals or implementations on track. Here are seven basic best practices to follow that will take your MAPs from 9/10 to 10/10.