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Mutual Action Plans are critical for aligning with customers and keeping long, complex deals or implementations on track. Here are seven basic best practices to follow that will take your MAPs from 9/10 to 10/10.

Mutual Action Plans (MAPs) should be a no-brainer for your sales team, especially if your sales are complex and involve multiple stakeholders. The question is: how do you get your reps to adopt and execute on MAPs consistently? We talked to top sales leaders & trainers Todd Caponi and Brooke Freedman to learn how (and why) to rally reps around Mutual Action Plans.

2022 has brought more than its fair share of challenges for the B2B sales world: tightening budgets, mass layoffs, uncertainty across stakeholders… a lot of variables that are out of a seller’s control. In a masterclass with sales leaders from Stripe, Elemy, CoachCRM, and ClozeLoop, we dove into how to make the most of every single deal in your pipeline, from lead to live.