10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut
In this episode, Ross and Catie discuss Catie’s three keys to drive execution excellence: taking a strength-based leadership approach, product-centric selling, and aligning your go to market teams.
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Playbooks, PLG, & B2B Sales Insights with Mark Roberge
Our guest on the podcast this week is the one & only Mark Roberge: co-founder of Stage 2 Capital, author of The Sales Acceleration Formula, senior lecturer at Harvard Business School, and former CRO at HubSpot Sales.
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Navigating the Early Stage Sales Journey with Becca Lindquist
Becca Lindquist is the Head of Sales at dbt Labs, helping to 10x Enterprise revenue and grow the sales team from 3 to 20+ in the past year. She talked to Ross about all things early stage sales – listen to Episode 2 and get the key takeaways.
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Balancing Sales, Marketing, CS & Product for a Winning GTM Strategy
In this bonus episode, we’re sharing a masterclass on How Today’s Revenue Leaders Win. Get tips from leaders at Figma, Metadata, and Scratchpad about successfully building & leading your sales org and collaborating cross-functionally.
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Adapting Your Sales Process for Today’s B2B Buyers
In this bonus episode, we’re sharing a masterclass on Selling to Modern B2B Buyers. Get practical tips and strategies for adapting to today’s shifting buyer expectations and creating a more transparent, collaborative sales process.
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Startup Sales Leaders on How to Build a Repeatable Sales Process
In this bonus episode, we’re sharing a masterclass on Building a Repeatable Sales Process for Early Stage Startups. Get practical tips on documenting your sales process and coaching your team, from top startup sales leaders at Rampd, Northstar, and Balance.
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Top Sales Trainers Talk Winning More Deals with Mutual Action Plans
In this bonus episode, we're sharing a masterclass on How to Win More Deals with Mutual Action Plans. Hear from top sales trainers Skip Miller & Alice Heiman, plus Figma's Enterprise AE Aaron Cramer.
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Top Startup Advice & Lessons from Interviewing 12 B2B Founders
This week on the podcast, Accord co-founder & CPO Ryan Rich interviews Ross about the key takeaways from Season One: Founder’s Journey. Listen to the episode and get a roundup of advice from all the founders we interviewed.