10/10 GTM Podcast

In this episode of From Vendorship to Partnership, we chat with Nick Casale, Director of Sales at Sendoso, about how to start building your early sales process and the importance of knowledge transfer when your team begins scaling.

Conor Dragomanovich joined Productboard as a founding AE in 2018, and since then he's moved up to lead & scale the commercial sales team of 20+ AEs. In this episode, he talks to Ross about how to successfully partner with your reps and the future of B2B sales.

Jeanne DeWitt Grosser has spent 6+ years building and leading sales at Stripe. She sits down to chat with Ross about common sales leader pitfalls to watch out for, who you should hire as your early sales reps, and other tactics for early stage sales teams.

In today's world, NRR is as important – if not MORE important – as ARR. We talked to top revenue leaders at Figma, NYSHEX, and Shortcut in a masterclass about how to maximize your NRR, tactics for different sales motions, and who should own upsells & customer relationships.

In this masterclass, top B2B sales leaders talked about making the most out of every opportunity, managing timelines & stakeholders when budgets are tight, and positioning your product as a “need to have” in this challenging time for tech.

Mark Ripley is the VP of Sales at Mosaic, with 20+ years of sales and leadership experience. He and Ross dive into how to effectively partner with customers and build better relationships by asking better questions during the sales process.

Jill Rowley has 20+ years of experience in B2B SaaS, was an early employee at Salesforce and Eloqua, and now advises startups as a GTM Advisor and Limited Partner at Stage 2 Capital. She and Ross dive into common startup sales mistakes and tactics for building deep customer relationships.

Jared Robin is CEO & Co-Founder of RevGenius, a community of 27,000 sales, marketing, rev ops, and CS professionals. He talks to Ross about his career path, how to effectively partner with customers, and the future of B2B sales.

This week on the podcast, we're sharing a masterclass with top sales & CS leaders from Salesforce, Hypercontext, & Kurios on how to win & expand more deals by using mutual action plans. Listen or watch the full masterclass to learn why every seller should be using MAPs!

Our guest on the podcast this week is Swapnil Shinde, a 3x founder who single-handedly led Zeni's sales for its first two years, closing over 100 customers. He shares advice about what to look for in your first sales hires, building your playbook, and more.

In this jam session with Marissa Fuhrer (Sr. Enterprise Sales Manager at Figma), sales leaders had the chance to ask questions about collaborating with buyers and building a scalable, buyer-first sales process.

Our guest this week is Clay Bentley, VP of Sales at Metadata. Clay shared insights from his years of sales leadership experience, including common mistakes in early stage sales, how to balance priorities, and tactics for coaching your reps.