10/10 GTM Podcast
We believe one of the biggest challenges in B2B sales today is driving repeatable, consistent, deal execution. Join us as we discuss the art and science of elite B2B revenue execution.

Leading with Strength, Selling with Product Featuring Catie Ivey, Chief Revenue Officer, at Walnut
In this episode, Ross and Catie discuss Catie’s three keys to drive execution excellence: taking a strength-based leadership approach, product-centric selling, and aligning your go to market teams.
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Sales Best Practices: The What and How with John McMahon
In this episode, John talks to Ross about simplicity in sales leadership, the importance of training and development, and the value of sales methodologies and process.
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Tactical Tips for Leadership, Strategy & Sales Execution w/ Sam Taylor
In this episode, Ross talks to Sam about leadership, strategy, and execution within revenue orgs.
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Maximizing AE Efficiency in 2023, ft. Top SaaS Sales Leaders/Advisors
In this masterclass, we talked to Elizabeth Andrew & Pleasant Middelhof about how to use MEDD(P)ICC & other sales methodologies to drive repeatable revenue and maximize your team's efficiency in 2023.
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Building a 10/10 B2B Sales Team in 2023, with David Barron
In this episode, Ross talks to HubSpot's David Barron about how to build a strong sales team in 2023, the pros of team quotas, and more tactics for sellers & sales leaders.
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From Lawyer → Sales Leader (and What They Have in Common)
Eric started his career as an attorney and didn't imagine that his path would lead to sales. Over a decade later, he's leading sales at Handle, and chats with Ross about his journey and lessons learned along the way.
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Building Your Team’s “Why” Into Your Sales Playbook, w/ Jonathan Press
Jonathan Press has spent the past 4 years helping grow sales & GTM at Galley. He and Ross talk about how to start building repeatability into your early sales process, partnering with buyers, and aligning your team around a shared mission.
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How to Up-Level Your Recruiting & Hiring Process, with Chuck Brotman
In this episode, we chat with Chuck Brotman about why your hiring process is as important as your sales process, and tactics for up-leveling your sales hiring game.
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Fostering Continuous Learning on Your Sales Team, w/ Chris Bondarenko
Chris Bondarenko is the VP of Sales - North America & APAC at Docebo. In this episode, he talks to Ross about trends in B2B sales and why creating an environment of constant learning & growth is so important.
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How to Manage Up as a Sales Leader, with Atrium, GTM Buddy, & Finix
In this episode, we're sharing a masterclass on how to manage up as a sales manager or leader – best practices for setting expectations and aligning with your execs, getting buy-in, and building better relationships.
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Winning More Deals with MAPs, with SalesPlaybook, Atrium, & Salesforce
In this masterclass, sales leaders & top reps from Atrium, Salesforce, & SalesPlaybook dive into best practices for using Mutual Action Plans and implementing them across your sales team.