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From Vendorship 👉 Partnership

We believe the biggest challenge today isn’t the sales process, but the buyer's journey. Join us as we explore how to partner with buyers, create a collaborative sales process, and usher in the buyer-first revolution.

The Accord Team

How We Raised $6M From Stripe To Transform Sales From Vendorship → Partnership

Feb 10, 2021 | Ross Rich

How we Raised $6M from Stripe & YCombinator to Transform Sales from Vendorship → Partnership

what is a mutual action plan

How to Build and Document a Repeatable Sales Process (10 Tips)

Jun 10, 2021 | Ross Rich

4 sales leaders explain how they successfully built and scaled their sales process at multiple B2B early-stage startups.

what is a mutual action plan

Life at Accord

Jun 03, 2021 | Wayne Pan

Accord is founded on the ideas of radical collaboration and better relationships. Learn how it influences our company culture!

what is a mutual action plan

Your Buyers are Begging for a More Transparent Process

May 10, 2021 | Jake Dunlap

Multi-time Sales Leader Jake Dunlap explains why transparency should be priority number 1 when working with buyers.

what is a mutual action plan

(Webinar Recap) 5 Rules for Buyer-First Sales, Accord x RevGenius

May 05, 2021 | Ryan Rich

Ross and Ryan discuss 5 rules for buyer-first sales and how to position yourself as a partner rather than a vendor.

what is a mutual action plan

From Vendorship → Partnership: Why and How?

Apr 27, 2021 | Ryan Rich

Learn the differences between achieving Vendorship vs Partnership, and the impact establishing yourself as a partner has in earning your buyer’s valuable time.

what is a mutual action plan

What is Customer Collaboration?

Feb 09, 2021 | Ryan Rich

95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.

what is a mutual action plan

What is a Mutual Action Plan (MAP) in the World of B2B Sales?

Feb 09, 2021 | Ryan Rich

In this post you will learn about Mutual Action Plans (MAP), how they're used, and pitfalls to watch out for.

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