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From Vendorship 👉 Partnership

We believe the biggest challenge today isn’t the sales process, but the buyer's journey. Join us as we explore how to partner with buyers, create a collaborative sales process, and usher in the buyer-first revolution.

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How We Raised $6M From Stripe To Transform Sales From Vendorship → Partnership

Feb 10, 2021 | Ross Rich

How we Raised $6M from Stripe & YCombinator to Transform Sales from Vendorship → Partnership

5 Things I Learned Planning Our First In-Person Offsite For a Remote Company

Sep 15, 2021 | Dani Riggs

As a remote first company we've built systems to work online and use oodles of apps that try to synthesize personal connections. But at the end of the day there's no full replacement for being in-person when it comes to team bonding.

How we launched, failed… and still hit our goals!

Aug 26, 2021 | Ross Rich

Last week we bet our entire quarter on a Product Hunt launch. We missed, coming in at #6. But we knocked our lead goals out of the park! Read on to learn from our mistakes – and how doing things the right way paid off in the end.

How Figma Wins More Deals with Accord

Aug 17, 2021 | Ross Rich

Figma was able to increase efficiency, reliability, and value to their customers by using Accord to build a repeatable process for their enterprise sales reps and guide customers through the buying process.

How Polytomic “rolls out the red carpet” for customers with Accord

Aug 17, 2021 | Ross Rich

Polytomic uses Accord to collaborate with their customers to set clear next steps during onboarding, leading to better internal processes and customer relationships

TruePlan cut onboarding time in half, delivering value faster to customers with Accord

Aug 13, 2021 | Ross Rich

By using Accord to manage customer implementation, TruePlan was able to meet their goals, improve internal processes, onboard faster, and enhance customer relationships.

How to Build and Document a Repeatable Sales Process (10 Tips)

Jun 10, 2021 | Ross Rich

4 sales leaders explain how they successfully built and scaled their sales process at multiple B2B early-stage startups.

Life at Accord

Jun 03, 2021 | Wayne Pan

Accord is founded on the ideas of radical collaboration and better relationships. Learn how it influences our company culture!

Your Buyers are Begging for a More Transparent Process

May 10, 2021 | Jake Dunlap

Multi-time Sales Leader Jake Dunlap explains why transparency should be priority number 1 when working with buyers.

(Webinar Recap) 5 Rules for Buyer-First Sales, Accord x RevGenius

May 05, 2021 | Ryan Rich

Ross and Ryan discuss 5 rules for buyer-first sales and how to position yourself as a partner rather than a vendor.

From Vendorship → Partnership: Why and How?

Apr 27, 2021 | Ryan Rich

Learn the differences between achieving Vendorship vs Partnership, and the impact establishing yourself as a partner has in earning your buyer’s valuable time.

What is a Mutual Action Plan (MAP) in the World of B2B Sales?

Feb 09, 2021 | Ryan Rich

In this post you will learn about Mutual Action Plans (MAP), how they're used, and pitfalls to watch out for.

What is Customer Collaboration?

Feb 09, 2021 | Ryan Rich

95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.

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