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From Vendorship 👉 Partnership

We believe the biggest challenge today isn’t the sales process, but the buyer's journey. Join us as we explore how to partner with buyers, create a collaborative sales process, and usher in the buyer-first revolution.

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How We Raised $6M From Stripe To Transform Sales From Vendorship → Partnership

Feb 10, 2021 | Ross Rich

How we Raised $6M from Stripe & YCombinator to Transform Sales from Vendorship → Partnership

How to Build and Document a Repeatable Sales Process

Jun 10, 2021 | Ryan Rich

4 multi-time startup sales leaders explain how they successfully build and scaled their early sales process.

Life at Accord

Jun 03, 2021 | Wayne Pan

Accord is founded on the ideas of radical collaboration and better relationships. Learn how it influences our company culture!

Sales Process Template For Early Stage B2B SaaS Companies

May 27, 2021 | Ryan Rich

After talking to 100s of sales leaders we've created a best practice template that you can use to build your own repeatable sales process. Check it out!

Your Buyers are Begging for a More Transparent Process

May 10, 2021 | Jake Dunlap

Multi-time Sales Leader Jake Dunlap explains why transparency should be priority number 1 when working with buyers.

(Webinar Recap) 5 Rules for Buyer-First Sales, Accord x RevGenius

May 05, 2021 | Ryan Rich

Ross and Ryan discuss 5 rules for buyer-first sales and how to position yourself as a partner rather than a vendor.

From Vendorship → Partnership: Why and How?

Apr 27, 2021 | Ryan Rich

Learn the differences between achieving Vendorship vs Partnership, and the impact establishing yourself as a partner has in earning your buyer’s valuable time.

What is Customer Collaboration?

Feb 09, 2021 | Ryan Rich

95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.

What is a Mutual Action Plan (MAP) in the World of B2B Sales?

Feb 09, 2021 | Ryan Rich

In this post you will learn about Mutual Action Plans (MAP), how they're used, and pitfalls to watch out for.

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