The “S” Word
Sales, once synonymous with used cars and inexpensive suits, has been transformed into a hybrid of technical consultant and always-on project manager. The “S” Word is a blog to promote the modern craft of sales in a rapidly changing industry.
What Is Customer Collaboration?
95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.