ACCORD BLOG

The “S” Word

Sales, once synonymous with used cars and inexpensive suits, has been transformed into a hybrid of technical consultant and always-on project manager. The “S” Word is a blog to promote the modern craft of sales in a rapidly changing industry.

The Accord Team

How We Raised $6M From Stripe To Transform Sales From Vendorship → Partnership

Feb 10, 2021 | Ross Rich

How we Raised $6M from Stripe & YCombinator to Transform Sales from Vendorship → Partnership

what is a mutual action plan

What Is Customer Collaboration?

Feb 09, 2021 | Ryan Rich

95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.

what is a mutual action plan

What Is a Mutual Action Plan (MAP) in the World of B2B Sales?

Feb 09, 2021 | Ryan Rich

In this post you will learn about Mutual Action Plans (MAP), how they're used, and pitfalls to watch out for.

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