A few views. Some indiscernible impact?
That's the harsh reality for most of your sales resources. Even that perfect case study Marketing spent months on—the one with the ideal customer, executive interviews, multiple revisions and stunning design. They uploaded it to a "Sales" folder in Google Drive, excitedly @-mentioned the sales team on Slack and...
Six months later? Maybe one or two reps remember it exists.
This is because most sales resources end up in content graveyards. Beautifully organized repositories where your playbooks, case studies, battle cards and one-pagers go to die.
Why? Traditional sales content management systems fail because they're too disruptive. A rep deep in sales execution—back-to-back calls, chasing stakeholders, crafting tailored business cases—isn't going to slow down, remember where to find content and forage through folders. It's simply not how they work.
Meet Accord CMS, the Anti Content Graveyard
We believe your valuable sales content shouldn't just exist; it should actively help your reps win. Accord transforms your proven sales methodologies into standardized, dynamic playbooks that become your reps' primary workspace.
Rather than forcing them to remember what content exists and where to find it, we embed the most up-to-date resources directly into each step of the sales process they naturally follow.
- Discovery call? That perfect case study isn't buried in a folder. It's right there in the playbook step, alongside discovery questions, call agendas and follow-up templates.
- Preparing for a C-suite presentation? Your best ROI calculators and executive briefing decks appear automatically within the executive engagement step.
- Tailoring by industry? Your healthcare playbook automatically serves up relevant case studies, ROI tools and competitor battle cards to ensure reps have exactly what they need for that specific market.
This means no more:
❌ Hopping in and out of multiple tools to forage through folders, DMs and emails
❌ Using old, outdated resources saved on desktops because they’re the easiest to find
❌ Cobbling together off-brand decks that would make the marketing team scream
🪦 Content graveyards
The Current Landscape & Why Every Option Falls Short
Whether teams use Google Drive, dedicated sales CMS platforms like Showpad or enablement platforms like Seismic, they all share the same fatal flaw: they treat content management as separate from sales execution.
Tools like Google Drive & SharePoint are collaborative and familiar, but they're built for document storage, not sales execution. Reps waste time hunting through folders with no context about when to use materials.
Sales CMS platforms offer sophisticated organization and search, but they're separate destinations that reps rarely visit. The friction kills adoption.
Sales enablement platforms expand beyond content to include process training, but they suffer the same disconnect between learning and execution. Reps revert to old habits when working real deals.
All assume busy reps will remember to log in, search and find the right content when they need it. They won't. Instead, they'll often save their most-used assets to their desktop for quick access and continue using them long after they've become outdated.
How Accord CMS Works: Putting Content in Context
In Accord, you create playbooks based on the strategies and steps that you know leads to wins, and we turn them into each reps’ primary workspace. Not just a reference tool, but their actual day-to-day workflow.
And rather than forcing them to remember what content exists and where to find it, the right and most up-to-date resources are embedded directly into each step of the standardized sales process they’re working within.
Playbook Integration: When a rep reaches the "security review" phase of their enterprise playbook, the relevant SOC 2 reports and compliance documentation are right there. Even better—customers collaborating with reps in the same workspace get immediate access, eliminating endless email threads or shared folder searches.
Rep-Friendly Organization: Beyond traditional folders and tags (but yes, we do those too!), our "Hubs" feature lets teams curate content collections with specific guidance on when and how to use each asset. Think of it as a guided tour through your content library.
Pipeline-Driven Analytics: Track which content is used within your playbooks and see the associated pipeline impact. Instead of vanity metrics, you get insights into which assets are truly moving deals forward and driving revenue outcomes.
Want to see Accord CMS in action? Join us on Thursday, June 26th for a live customer case study with SEON. Georgina Beard, Head of Sales Enablement, will walk through how her team is using—and loving—Accord CMS. Save your spot.
Level Up Content Impact for Your Entire Revenue Team
Content management is an organizational challenge impacting every layer of your go-to-market strategy.
- Sales Leaders struggle with inconsistent and untrackable processes, leading to unreliable forecasting.
- Marketing & Enablement teams waste time developing, organizing and training on content. Only for it to gather digital dust.
- Reps complain about a lack of up-to-date, relevant content and its impact on their deals.
This cycle often spurs endless reorganization, more training and expensive CMS tools that miss the fundamental problem: content management living separately from sales execution.
With Accord CMS, everyone wins:
- Sales Leaders get consistent execution and predictable results when every rep follows the same proven playbook with embedded, marketing-approved content.
- Marketing & Enablement finally see content used as intended. Fewer ad-hoc, "Hail Mary" content requests from reps selling based on "vibes".
- Reps get time and momentum back. Approved, on-message resources appear when and where they need them—no tool jumping or folder-foraging required.
Here's what the whole team gains:
- Crystal-Clear Visibility. Accord's usage and pipeline analytics show which content truly moves playbooks forward. Double down on what makes your revenue team successful.
- A CMS that Sticks. Because content lives within your sales process, adoption becomes automatic—not another initiative requiring ongoing reorganizations, reminders and training that reps forget mid-deal.
It’s Time to Resurrect Your Content
Your content deserves to live! Every hard-won case study, meticulously-detailed ROI calculator and carefully-written guide for objection handling can and should be helping your reps win more, faster. This can only happen when reps can actually find and use these resources in time for them to make a difference.
Accord CMS brings your content back to life by embedding it in your playbooks, surfacing it for reps when they need it.
👉 Accord CMS is available now in our Enterprise package. Get started today by signing up for a personalized demo.
👉 See a real, live Accord CMS case study. Join us on Thursday, June 26th for a live customer case study with SEON. Georgina Beard, Head of Sales Enablement, will walk through how her team is using—and loving—Accord CMS. Save your spot.
