The Accord Blog

GTM resources and content to drive execution excellence.

What's New at Accord | July 2025 Edition

Introducing a monthly recap of Accord's new features and improvements.

What is Customer Collaboration?

Feb 09, 2021 | Ryan Rich

What is Customer Collaboration?

95% of a customer’s evaluation process is spent NOT talking to sales. To change this, sales reps have to be a guide for buyers in the complex buyer journey.

Dreamforce Festivities: Let's Hang! 🎉🕺✨

Dreamforce Festivities: Let's Hang! 🎉🕺✨

We're bringing together the top Sales + Success leaders in the game. Come meet your peers and network over coffee, food, and drinks.