The Accord Blog

As a first-time founder, I learned a lot this year, to say the least. We began 2021 at Accord with zero paying customers and a small group of builders and design partners. Since then, we've raised $7M, signed our first 50+ customers, and grown our founding team. After a lot of reflection, I came up with 8 startup and sales lessons that made a big impact on me and the Accord team this year. Here's to more learning and growth in 2022!

Sales and onboarding is fluid. Make your collaborative plans as flexible as your customer's needs.

From Vendorship to Partnership is a podcast about building and scaling startups. In Season 1, Founder’s Journey, Accord CEO & Co-Founder Ross interviews founders about the early days of customer acquisition and team building.

Although funding rounds, valuations, and top tier VC firms drive the news each day in the tech ecosystem, I’ve yet to read anything about where the rubber meets the road related to building great relationships with investors once a Term Sheet is signed. So today I'm sharing one of the key pieces to building that relationship, our quarterly investor updates.

As a remote first company we've built systems to work online and use oodles of apps that try to synthesize personal connections. But at the end of the day there's no full replacement for being in-person when it comes to team bonding.

Last week we bet our entire quarter on a Product Hunt launch. We missed, coming in at #6. But we knocked our lead goals out of the park! Read on to learn from our mistakes – and how doing things the right way paid off in the end.

4 sales leaders explain how they successfully built and scaled their sales process at multiple B2B early-stage startups.

Accord is founded on the ideas of radical collaboration and better relationships. Learn how it influences our company culture!

Multi-time Sales Leader Jake Dunlap explains why transparency should be priority number 1 when working with buyers.

Learn the differences between achieving Vendorship vs Partnership, and the impact establishing yourself as a partner has in earning your buyer’s valuable time.

How we Raised $6M from Stripe & YCombinator to Transform Sales from Vendorship → Partnership

In this post you will learn about Mutual Action Plans (MAP), how they're used, and pitfalls to watch out for.