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The Accord Blog
GTM resources and content to drive execution excellence.
What's New at Accord | July 2025 Edition
Introducing a monthly recap of Accord's new features and improvements.
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Dec 16, 2022 | Adrienne Fouts
How to Introduce Mutual Action Plans to Your Buyers
The thing that sellers have the most questions about when using Mutual Action Plans: how to introduce them to buyers. This article goes over how to successfully introduce your MAP, align on expectations, and kick off a collaborative selling experience – including talk tracks you can use in your own process.
Nov 09, 2022 | Adrienne Fouts
7 Best Practices for Building Mutual Action Plans in B2B Sales
Mutual Action Plans are critical for aligning with customers and keeping long, complex deals or implementations on track. Here are seven basic best practices to follow that will take your MAPs from 9/10 to 10/10.
Oct 19, 2022 | Wayne Pan
Introducing Rich Embedded Content in Accord
Embed rich content directly into your Accord Mutual Action Plans. Leverage your existing marketing and sales content to build amazing Executive Summaries and Steps.
Sep 13, 2022 | Ryan Rich
Introducing Recommended Timelines
Introducing Accord's new feature: Recommended Timelines. With Recommended Timelines, you can build suggested timelines into your sales and onboarding Playbooks to drive urgency and a clear path forward for your buyers.
Sep 01, 2022 | Ross Rich
How to Use Mutual Action Plans to Align w/ Buyers in the Sales Process
In this post, we’ll dive into some tactics and best practices for using MAPs with your buyers in your B2B sales process – with the help of 30 Minutes to President’s Club hosts Nick Cegelski and Armand Farrokh!
Aug 04, 2022 | Ryan Rich
8 Ways to Get More Value from Accord Right Now
The core of Accord is partnering with your buyers and customers and aligning with them on a shared path to success. This article outlines 8 ways you can get more value from Accord to help your customers buy and onboard faster.
Jul 20, 2022 | Wayne Pan
Introducing Accord’s Health Score: Buyer Engagement Levels at a Glance
Introducing Accord's new Health Score, an unprecedented real-time insight into your buyers' engagement levels. Understand at a glance which of your opportunities are healthy and which need more attention.
Jul 12, 2022 | Ross Rich
How Accord Went from 0 → 100+ Customers: 5 Lessons Learned
To most companies, 100 is a small number. However, as an early stage startup, going from 0 to 100 is huge – especially when it comes to real paying customers. Today at Accord, we’re celebrating breaking the +100 customer mark! Here are 5 key lessons we learned along the way.
Jun 23, 2022 | Ryan Rich
Introducing Accord’s New & Improved Salesforce Integration
Use Accord’s new and improved Salesforce integration to keep your data up-to-date, improve deal visibility, and manage your opportunities more effectively. Here's how it works.
Apr 28, 2022 | Ryan Rich
Introducing an Easier Way to Share Your Accords
Introducing new features to make collaborating with your buyers and sharing your Accords easier: approved domains and more!
Mar 17, 2022 | Ross Rich
Launching the Accord Playbook Gallery: Playbooks from Top Startups
Learn about our Playbook Gallery launch, featuring proven sales & onboarding playbooks curated from the world's top startups and sales/success leaders.
Feb 25, 2022 | Ross Rich
Balancing Sales, Marketing, CS & Product to Exceed Targets
The bar is high for startup sales teams today, and the lines between sales, marketing, CS, & product are more blurred than ever. So we called in leaders from Figma, Metadata, and Scratchpad to share their experience and tactical advice in a masterclass on How Today’s Revenue Leaders Win! Watch the full masterclass and get the key takeaways.
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