AI promises faster, more efficient revenue teams, but too often it creates overhead instead of helping close more deals. Join Accord and Hootsuite to explore how leading teams are using AI agents to drive real results, see how Hootsuite has implemented Accord Agents, and get a first look at what's next on Accord's roadmap.
Revenue leaders, RevOps, and GTM teams evaluating where AI fits in their stack. If you're evaluating how to operationalize AI across your revenue org or rethinking your tech stack for the year ahead, this session is built for you.
Accord and Hootsuite will walk through where AI is useful in GTM today and where it adds noise, the principles behind designing agents that deliver, and why purpose-built AI outperforms generic automation. You'll also get a first look at what's next on Accord's agent roadmap.
No. A large part of the session covers how to evaluate AI for revenue teams broadly: which use cases compound rep productivity, which add overhead, and how to tell the difference. You'll leave with a framework you can apply no matter which tools you run.
Practical ideas you can apply in your own revenue org: a clear view of where AI earns its place in the stack, the principles behind agents that get trusted instead of switched off, and a preview of where GTM AI is headed.
