The Accord Blog

GTM resources and content to drive execution excellence.

The Revenue Execution Playbook: How GTM Leaders Build a Culture of Excellence

A tactical guide for GTM leaders in 2025. Learn how top CROs, CFOs, CMOs, and CEOs are driving execution excellence through AI, team alignment, and scalable systems.

What is Sales Content Management?

May 21, 2024 | Lenny Ohm

What is Sales Content Management?

B2B sales tech tools for data, email & forecasting to help your sales team boost pipeline & revenue.

The 5 Most Effective Sales Methodologies and When to Use Them

May 17, 2024 | Lenny Ohm

The 5 Most Effective Sales Methodologies and When to Use Them

Discover proven sales strategies to close more deals & win over customers. Learn which approach fits your sales organization.

Digital Sales Rooms vs. Deal Execution Platform: What’s Best for You?

Apr 08, 2024 | Lenny Ohm

Digital Sales Rooms vs. Deal Execution Platform: What’s Best for You?

By 2025, 80% of interactions between B2B buyers and sellers will be conducted through digital channels. Explore Digital Sales Rooms vs Deal Platforms and find out which is best for your revenue team.

Top 5 Elements of Account Planning

Feb 05, 2024 | Ross Rich

Top 5 Elements of Account Planning

Learn how to create account plans that cover everything from the problem, impact, solution, people, and plan.

What's New in Accord: Step tasks, internal discussions, and more

Jan 18, 2024 | Wayne Pan

What's New in Accord: Step tasks, internal discussions, and more

Introducing Step Tasks, internal discissions, and threading.

What's New in Accord: Multi-thread, Account Plan, Easily Map Stakeholders, and more!

Aug 03, 2023 | Wayne Pan

What's New in Accord: Multi-thread, Account Plan, Easily Map Stakeholders, and more!

Here's our latest batch of product updates to help you drive consistent deal execution and build stronger customer partnerships.

What's New in Accord: Find the Right Accords Faster, Easily Invite Multiple Customers, and More

May 25, 2023 | Wayne Pan

What's New in Accord: Find the Right Accords Faster, Easily Invite Multiple Customers, and More

Here's our latest batch of product updates to help you drive consistent deal execution and build stronger customer partnerships.

Build Winning Executive Summaries with Accord's Upgraded Summary Page

Mar 30, 2023 | Wayne Pan

Build Winning Executive Summaries with Accord's Upgraded Summary Page

We're thrilled to launch Accord's new Summary, making it easier for sales teams to build & share winning business cases with executives.

$10M Series A, funding the journey towards predictable deal execution

Feb 02, 2023 | Ross Rich

$10M Series A, funding the journey towards predictable deal execution

Accord celebrated its 3rd birthday with a pretty big milestone. We raised $10M in Series A funding, led by Diana Berlin of Matrix Partners!

How to Introduce Mutual Action Plans to Your Buyers

Dec 16, 2022 | Adrienne Fouts

How to Introduce Mutual Action Plans to Your Buyers

The thing that sellers have the most questions about when using Mutual Action Plans: how to introduce them to buyers. This article goes over how to successfully introduce your MAP, align on expectations, and kick off a collaborative selling experience – including talk tracks you can use in your own process.

7 Best Practices for Building Mutual Action Plans in B2B Sales

Nov 09, 2022 | Adrienne Fouts

7 Best Practices for Building Mutual Action Plans in B2B Sales

Mutual Action Plans are critical for aligning with customers and keeping long, complex deals or implementations on track. Here are seven basic best practices to follow that will take your MAPs from 9/10 to 10/10.

Introducing Rich Embedded Content in Accord

Oct 19, 2022 | Wayne Pan

Introducing Rich Embedded Content in Accord

Embed rich content directly into your Accord Mutual Action Plans. Leverage your existing marketing and sales content to build amazing Executive Summaries and Steps.