2025: The year we made revenue excellence unavoidable
This year, we shipped features that enforce process adherence, automatically capture execution data, and enable proactive coaching—all without adding rep busywork.
Jillean Kearney
Product Marketing Lead
December 10, 2025
We’re on a mission to make excellence the only option for revenue teams. In 2025, we shipped a ton of new features that transform winning sales behaviors into unavoidable playbooks that drive predictable revenue, and the proof is in the numbers.
Compared to 2024, we’ve seen:
189% growth in our customers' average deal size
291% more pipeline managed on our platform, totaling over $2.7B
What launched? AI that accelerates deals without cutting corners. New ways to enforce process and methodology adherence without adding rep homework. The automatic capture of execution data that makes forecasting accurate and reliable. And proactive coaching that uplevels deal velocity, win rate, and talent development.
More details below.
Accord Intelligence
Purpose-built AI with guaranteed adoption
Accord Intelligence is embedded directly into seller workflows—no additional training, no tool-hopping. Just AI assistance exactly where deals happen. What it does:
Automates in-depth account research and planning based on your ICP, positioning, and external data
Drafts executive summaries in seconds using your approved templates and messaging
Creates on-brand, CFO-proof business cases with one click
We then expanded Accord Intelligence to help sellers build complete buying committees without playing detective across LinkedIn, company sites, and database tools. How it works:
Teams set placeholder roles to define who should be on every buying committee
AI recommends contacts for each role automatically
Saves time, helps teams close more deals by working with key decision-makers and influencers earlier, and eliminates subscription costs for standalone stakeholder identification tools
Accord CMS embeds resources directly into deal workspaces. Reps never have to hunt for content—the right resources surface automatically at each step of the sales process. How it works:
When a rep hits the security review step of a playbook, SOC 2 reports and compliance docs are right there with no searching required
Customers get immediate access to content because they’re working in the same workspace, eliminating email threads and folder searches
Beyond folders and tags, our Hubs feature lets teams curate content collections with guidance on when and how to use each asset
Teams can track which content is used within playbooks and see pipeline impact—not just views and downloads, but which assets actually move deals forward
CRM deal stages don’t show whether your team actually executed the playbook, and at what level of quality. Execution Criteria and Scoring changes that.
Gate stage progression based on real methodology adherence—multi-threading coverage, business case completion and depth, champion engagement. Whatever matters for your process.The result:
Methodology adherence across your team, without adding homework for reps just for the sake of inspection
Objective scoring based on playbook completion that helps managers identify proactive coaching opportunities while deals are still winnable
Accurate forecasts based on execution quality, not optimistic status updates
Traditional pipeline reviews often go like this: managers ask for status updates while reps scramble through memory and CRM fields they rushed to fill out just to get it done. It feels more like a compliance exercise than a way to move deals forward.
Deal Reviews in Accord help managers and their team get more out of these check-ins. Here’s how:
Managers can easily identify missing playbook steps, weak stakeholder coverage, or methodology gaps before deals slip
Qualitative scores and feedback on execution criteria can be used to help reps clearly understand what and where they can improve
Coaching happens in real time within each deal workspace, tagging in sellers to view feedback while it’s still actionable
Account plans are typically created in Q1 or before an executive business review, and then they’re forgotten. Accord makes account planning an ongoing process that results in more rep-driven pipeline. How it works:
Playbooks enforce what excellent looks like from initial research to hypothesis development
Accord Intelligence automates hours of research by analyzing financials, mapping org structures and identifying business initiatives
Cross-team collaboration is built in by assigning steps to BDRs, marketing, CSMs, and exec sponsors with full visibility and seamless hand-offs
Internal plans can become mutual action plans shared directly with customer stakeholders
Most co-selling partnerships fail because of infrastructure, not strategy. Accord creates shared workspaces where both your team and your partners execute deals together in real-time. How it works:
Templated partner onboarding playbooks with training, competitive positioning, and sales methodology sequenced to prepare partners to co-sell effectively
Unified deal execution—both teams work in the same workspace with shared timelines, clear task ownership, and real-time updates
Buyers see one cohesive sales process because both teams work from the same mutual action plan
All activity automatically syncs to your CRM with no manual updates
Every feature we shipped in 2025 advances the same mission: making your winning sales behaviors unavoidable.
Playbooks become the workspace where sales gets done. Excellence becomes the path of least resistance. Process adherence becomes automatic. Less busywork, better visibility, accurate data—all without adding tools or changing how deals happen.
And, with a growing team at Accord, 2026 will make this year look like a warm-up.
Ready to make excellence unavoidable in 2026? See how Accord customers achieve 40%+ increases in average deal size through enforced execution. Get started with a demo.
