10/10 GTM

We're thrilled to launch Accord's new Summary, making it easier for sales teams to build & share winning business cases with executives.

Learn how Atrium's sales team, led by co-founder and CRO Peter Kazanjy, uses Accord to control timelines, engage stakeholders, and win bigger deals as they move up-market.

Figma improved efficiency, consistency, and deal execution by using Accord to build a repeatable enterprise sales process and guide customers through the buying process.

Accord celebrated its 3rd birthday with a pretty big milestone. We raised $10M in Series A funding, led by Diana Berlin of Matrix Partners!

The thing that sellers have the most questions about when using Mutual Action Plans: how to introduce them to buyers. This article goes over how to successfully introduce your MAP, align on expectations, and kick off a collaborative selling experience – including talk tracks you can use in your own process.

Mutual Action Plans are critical for aligning with customers and keeping long, complex deals or implementations on track. Here are seven basic best practices to follow that will take your MAPs from 9/10 to 10/10.

Mutual Action Plans (MAPs) should be a no-brainer for your sales team, especially if your sales are complex and involve multiple stakeholders. The question is: how do you get your reps to adopt and execute on MAPs consistently? We talked to top sales leaders & trainers Todd Caponi and Brooke Freedman to learn how (and why) to rally reps around Mutual Action Plans.

2022 has brought more than its fair share of challenges for the B2B sales world: tightening budgets, mass layoffs, uncertainty across stakeholders… a lot of variables that are out of a seller’s control. In a masterclass with sales leaders from Stripe, Elemy, CoachCRM, and ClozeLoop, we dove into how to make the most of every single deal in your pipeline, from lead to live.

Embed rich content directly into your Accord Mutual Action Plans. Leverage your existing marketing and sales content to build amazing Executive Summaries and Steps.

Great buyer discovery (uncovering pain points, asking tough questions, deeply understanding your buyer's world) should happen at every step of the sales process, with all stakeholders involved. We asked sales leaders from Nayya, Harmonic, and Navattic to share their strategies & tactics for empowering reps to up-level their discovery game.

Introducing Accord's new feature: Recommended Timelines. With Recommended Timelines, you can build suggested timelines into your sales and onboarding Playbooks to drive urgency and a clear path forward for your buyers.

In this post, we’ll dive into some tactics and best practices for using MAPs with your buyers in your B2B sales process – with the help of 30 Minutes to President’s Club hosts Nick Cegelski and Armand Farrokh!