Winning More Deals with MAPs, with SalesPlaybook, Atrium, & Salesforce

Welcome back to the From Vendorship → Partnership podcast, Season 2: Seller’s Journey.

This week, we’re sharing a masterclass we held with a panel of sales leaders & top reps on how to win more deals with Mutual Action Plans (MAPs)!

We dove into what great MAPs look like, how to implement them across your sales team, and how to get your reps actually using MAPs consistently.

Listen or watch the full session, and get more takeaways & MAP best practices here!

Meet the experts:

• Manuel Hartmann, CEO & Founder at SalesPlaybook – worked with 200+ B2B entrepreneurs to help them accelerate their market traction
• Milena Kaul, VP of Sales at Atrium – experienced B2B sales leader; previously Senior Sales Director at Flock Safety and SalesLoft
• Christian Krause, AE at Salesforce – Account Executive partnering with Switzerland startups & VCs; sales advisor helping junior salespeople crush quotas

Companies like Figma and Atrium accelerate their deal velocity & win rates with Mutual Action Plans in Accord, creating a clear path to closed won for every deal.

‍Get a free workspace to see if Accord can help you win and onboard customers faster!