Balancing Sales, Marketing, CS & Product for a Winning GTM Strategy

In this bonus episode, we’re sharing a masterclass on How Today’s Revenue Leaders Win. Get tips from leaders at Figma, Metadata, and Scratchpad about successfully building & leading your sales org and collaborating cross-functionally.

Adrienne Fouts
Content Manager
March 23, 2022

Exciting news: Season 2 of the podcast is launching a week from today, on Wednesday, March 30!

More details on that at the end of this post… but in the meantime, we’re sharing our final bonus episode of Season 1.

In this masterclass, Ross talked to leaders from Figma, Metadata, and Scratchpad about how today’s sales & revenue leaders are challenged not only with hitting big revenue goals, but also building a top-tier team that can collaborate cross-functionally.

Listen to the episode to learn about:

  • Leading your sales org with blurring lines between sales, marketing & CS
  • Balancing your sales-assisted process with PLG
  • Hiring & retaining top-tier sales talent

Listen on Apple Podcasts, Spotify, or wherever you get your podcasts, and get more takeaways from the masterclass here.

Season 2: Seller’s Journey is launching Wednesday, March 30! Ross will talk to startup sales leaders – diving deep into their experience building winning processes, coaching & scaling teams, and successfully partnering with customers.

Subscribe to From Vendorship to Partnership for notifications about launch, latest episodes, and other startup & sales insights!

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